It's Not Just Semantics

Driving Conversion with the Inference Engine
Erscheinungsjahr 2011
ISBN: 978-0-240-81333-2
Verlag: Taylor & Francis

Buch, Englisch, 352 Seiten, Format (B × H): 191 mm x 235 mm

Implement state-of-the-art semantic search engine optimization techniques to meet your client's communication, and ROI goals. Armed with a sound understanding of the semantic technologies and practical case studies that demonstrate implementations you are ready to introduce your clients to this major shift in search technology, keeping them within the information loop that will continue to attract their audience to their sites.


* Detailed real-world examples of companies or organizations who have implemented these techniques and reaped the benefits. * GUI screen grabs, color images and code snippets illustrate specific implementations that can be re-purposed. * Companion Web site that is regularly updated with relevant content, copy/paste code, live links, RSS feeds and more.

Zielgruppe

<p>Web and Interactive designers, developers and producers</p>

Autoren/Hrsg.

Goldkind, Igor

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Webprogrammierung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Datenbanken & das Web
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0

Inhaltsverzeichnis

Introduction; Current Search Technologies; Social Media; how reliable are your friends?; Machines vs. Man: Who's Doing the Thinking Here?; Semantic Search Engines and Applications; Brass Tacks: Restructuring Data with RDFa Schemas;Meta Format Data; Case Studies: 6 Real Time Clients; The Meaning of Meaning: Moving Towards an Intelligent Web; Appendices, Web links and other resources

Über Autor(innen)

Goldkind, Igor
As the founder and ceo of Oxfordseo.com Igor Goldkind brings his 15+ years of website development and information architecture expertise to preparing his clients for the Web 3.0 revolution. Having established one of the first digital services companies in the UK in the early 90's, Igor planned and developed some of the first publishing websites for Oxford University Press and Osborne Books. Since that time, he has charted the course of website development, usability standards, branding, user analytics, search engine optimization and commercial adoption for clients such as Tate Modern, Lisson Gallery, Please Hold interactive, Christian Aid and the Swiss Government Cultural attaché.

In November of 2008, Igor launched Oxfordseo.com specifically to re focus on website optimization, search engine marketing and the innovations of semantic Web development. The Oxfordseo.com website and blog which he writes, is frequented by 3,580 visitors and subscribers to date. Igor also writes for the business and online press about the emerging significance of semantic technologies in the both the private and public sectors.

As the founder and ceo of Oxfordseo.com Igor Goldkind brings his 15+ years of website development and information architecture expertise to preparing his clients for the Web 3.0 revolution. Having established one of the first digital services companies in the UK in the early 90's, Igor planned and developed some of the first publishing websites for Oxford University Press and Osborne Books. Since that time, he has charted the course of website development, usability standards, branding, user analytics, search engine optimization and commercial adoption for clients such as Tate Modern, Lisson Gallery, Please Hold interactive, Christian Aid and the Swiss Government Cultural attache. In November of 2008, Igor launched Oxfordseo.com specifically to re focus on website optimization, search engine marketing and the innovations of semantic Web development. The Oxfordseo.com website and blog which he writes, is frequented by 3,580 visitors and subscribers to date. Igor also writes for the business and online press about the emerging significance of semantic technologies in the both the private and public sectors.