Guo / McCombs The Power of Information Networks

New Directions for Agenda Setting
Erscheinungsjahr 2015
ISBN: 978-1-317-53723-6
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 254 Seiten

Reihe: Routledge Studies in Global Information, Politics and Society

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Net/works: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape:is a comprehensive and integrated perspective on media effects, the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented political communication, public relations, health communication, and social media research.

The Power of Information Net/works will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

Autoren/Hrsg.

Guo, Lei

McCombs, Maxwell

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Contents: Preface Series Editors’ Foreword Part I: A Broader Perspective on Agenda Setting: Theoretical and Methodological Foundations Chapter 1: A Theoretical Explication of the Network Agenda Setting Model: Current Status and Future Directions Lei Guo Chapter 2: Semantic Network Analysis, Mind Mapping and Visualization: A Methodological Exploration of the Network Agenda Setting Model Lei Guo Chapter 3: Mapping the Contours of the Third Level of Agenda Setting: Uniplex, Duplex, and Multiplex Associations Craig E. Carroll Part II: International Studies of the Network Agenda Setting Model A. Public Affairs & Political Communication Chapter 4: Exploring the Network Agenda Setting Model with Big Social Data Chris Vargo and Lei Guo Chapter 5: An Expanded Perspective on Network Agenda Setting Between Traditional Media and Twitter Political Discussion Groups in "Everyday Political Talk" Sharon Meraz Chapter 6: Role of Tech Bloggers in the Flow of Information Nirit Weiss-Blatt Chapter 7: From Compelling Arguments to Compelling Associations at the Third Level of Agenda Setting Magdalena Saldana & Alberto Ardevol-Abreu Chapter 8: Journalistic Role Performance and the Networked Media Agenda: A Comparison between the United States and Chile Lea Hellmueller & Claudia Mellado Chapter 9: An Issue Attention Cycle Analysis of the Network Agenda Setting Model: A Case Study of the Nuclear Issue in South Korea Jisu Kim & Young Min Chapter 10: News Coverage of the Iraq War: An International Comparison of Network Attribute Agendas University Of Texas International Journalism Research Coalition B. Strategic Communication & Public Relations Chapter 11: Implications of Third-Level Agenda Building for Public Relations and Strategic Communication Spiro Kiousis & Matt Ragas Chapter 12: Third Level of Agenda Building and Agenda Setting during a Corporate Crisis Michael Etter & Anne Vestergaard Chapter 13: Corporate Agenda Setting at the Third Level: Comparing Networks of Attributes in Corporate Press Releases and Media Coverage Laura Illia, Philemon Bantimaroudis & Katia Meggiorin Chapter 14: Attributes of a Cultural/Consumer Product: Oregon Wine Lisa M. Weidman Part III: Summing up Chapter 15: Explorers and Surveyors on the New Agenda-Setting Frontier Lei Guo and Maxwell Mccombs

Über Autor(innen)

Maxwell McCombs is McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. He also has been a visiting professor at the University of Vienna and at Catholic University and Diego Portales University in Santiago, Chile. Professor McCombs is an internationally recognized for his research on the agenda-setting role of mass communication, the influence of the media on the focus of public attention. A past president of the World Association for Public Opinion Research and a fellow of the International Communication Association, McCombs has received an honorary doctorate from the University of Antwerp, the Paul J. Deutschmann Award for Excellence in Research from the Association for Education in Journalism and Mass Communication and is the co-recipient with Donald Shaw of the Murray Edelman Award of the American Political Science Association.

Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication, Boston University. Guo’s research focuses mainly on agenda setting theory, alternative media, and international communication.