Marketing Library and Information Services II

A Global Outlook
Erscheinungsjahr 2013
ISBN: 978-3-11-028105-7
Verlag: De Gruyter

Medienkombination, Englisch, Band 159, 400 Seiten, Format (B × H): 155 mm x 230 mm

Reihe: IFLA Publications

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Zielgruppe

Libraries, Institutes, Academics, Information Professionals

Autoren/Hrsg.

Gupta, Dinesh K.

Koontz, Christie

Massisimo, Angels

Fachgebiete

• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliotheks- und Auskunftssdienste

Über Autor(innen)

Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain