Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 535 g
Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 535 g
ISBN: 978-1-292-08220-2
Verlag: Pearson Business
IS HOW-TO RETAIL BIBLE.
reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.
Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, shows you how to use some of the best winning ideas, strategies and tactical thinking.
- Discover the secrets of great retailing
- Boost sales with practical advice from the best retailers in the world
- Learn how to delight customers and keep them coming back for more
Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Ian Shepherd, Chief Commercial Officer, Odeon & UCI
Rowan Gormley, CEO Majestic Wine PLC
Charles Dunstone, Founder and Chairman - The Carphone Warehouse Ian Shepherd, Chief Commercial Officer, Odeon & UCI Alex Windle – Marketing Director BP Angus Thirlwell, Founder - Hotel Chocolat Cliff Burrows, Group President USA & Americas – Starbucks Julian Richer, Chairman and Founder - Richer Sounds Vittorio Radice, Saviour of Selfridges
Autoren/Hrsg.
Weitere Infos & Material
Introduction – it’s all change in retail and yet...
You the Retailer – why and how to make a great retail life
i. What do you want for yourself?
ii. Rising above the crowd
iii. Rolling those snowballs
The Secrets – the Five Fundamentals of the Greatest Retail Successes
1. The Big Idea: what are you even here for?
2. Simplicity: your job is to make it easy for people to spend money
3. Inspiration: make me want it
4. Location Agnosticism: putting the store everywhere and anywhere it’s relevant
5. Mind States: targeted purchase or retail therapy?
The Team – how happy teams make better
6. How to build great teams
7. How to get people out of bed
8. All we need is a little better every time
The Customer – surprise, delight and count the cash
9 We love shopping here!
10 Price and value
11 Promote or die
12 Marketing for real people
The Store – easy to shop and inspirational to be in or at
13 Discovery
14 The great big theatre of shop
15 Detail, detail, detail - the store environment
16 And finally...how we got here
Epilogue - and we're done?
