Buch, Englisch, Band 61, 291 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 386 g
A Comparison of Stand-alone and Multi-partner Programs
Buch, Englisch, Band 61, 291 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 386 g
Reihe: Forschungsergebnisse der Wirtschaftsuniversität Wien
ISBN: 978-3-631-63880-4
Verlag: Peter Lang
'Best Dissertation of 2011' by the WU – Vienna University of Economics and Business and Winner of the 'Outstanding Award 2011' by the ECR Austria.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents: Customer loyalty research – Loyalty programs: history, types, characteristics, the value of data – Multi-partner schemes: types, specifics, success factors, impact and spread the next evolutionary step? – Empirical study: configuration, theoretical reference points, hypotheses, results.