Buch, Englisch, 288 Seiten, Hardback, Format (B × H): 257 mm x 178 mm, Gewicht: 1066 g
Classic Florida Motel and Restaurant Advertising
Buch, Englisch, 288 Seiten, Hardback, Format (B × H): 257 mm x 178 mm, Gewicht: 1066 g
ISBN: 978-0-8130-3683-0
Verlag: University Press of Florida
Provides a nostalgic look back at the days when a clever slogan (""Sleep to the Song of the Surf""), a pink-and-aqua paint job, a swimming pool, and air-conditioned rooms, combined with aggressive advertising through postcards, brochures, magazines, billboards, placemats, and neon signs, were the keys to capturing the tourist dollar. Tim Hollis began collecting this memorabilia in the 1960s. Arranged like a scrapbook, this is a lighthearted review of the most interesting and unusual hotel, motel, and restaurant advertising.
