Effective Strategy Implementation

Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance
With a foreword by Prof. Dr. Alexander Haas
ISBN: 978-3-8349-2768-2
Verlag: Gabler Verlag

Buch, Englisch, 131 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 230 g

Reihe: Schriften zum europäischen Management

Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.

Zielgruppe

Lecturers, researchers and students of Marketing and Strategy practitioners with experience in strategy formulation and/or execution

Autoren/Hrsg.

Huber, Adele J.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Conceptualization of firms' implementation capabilities based on organizational learning theory; Scale development and validation of the Strategy Implementation Capability construct; Empirical analyses regarding the construct's effects on firm performance based on data from senior manager dyads; Implications for management and research

Über Autor(innen)

Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.