E-Book, Englisch, 131 Seiten
Huber Effective Strategy Implementation
1. Auflage 2011
ISBN: 978-3-8349-6595-0
Verlag: Gabler Verlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance
E-Book, Englisch, 131 Seiten
Reihe: Schriften zum europäischen Management
ISBN: 978-3-8349-6595-0
Verlag: Gabler Verlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.




