Smarketing

How to Achieve Competitive Advantage Through Blended Sales and Marketing
1. Auflage 2018
ISBN: 978-0-7494-8358-6
Verlag: Kogan Page

Buch, Englisch, 248 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 564 g

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Autoren/Hrsg.

Hughes, Tim

Hughes, Timothy

Gray, Adam

Whicher, Hugo

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 01: Why marketing in its current form is dead;
  • Chapter - 02: Why sales in its current form is dead;
  • Chapter - 03: Where are customers falling between sales and marketing departments?;
  • Chapter - 04: The sales and marketing department of the future;
  • Chapter - 05: Implementing smarketing into your company;
  • Chapter - 06: How do you implement a smarketing programme?;
  • Chapter - 07: Challenges of smarketing and how to overcome them;
  • Chapter - 08: Governance and measures you will need to implement a smarketing program;
  • Chapter - 09: Practical tools to support your smarketing program;
  • Chapter - 10: Account based marketing – A new way to organize sales;
  • Chapter - 11: Conclusion – How will smarketing prepare you for the future?

Über Autor(innen)

Whicher, Hugo
Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.

Gray, Adam
Adam Gray has a lifetime of experience working in digital marketing, and has spent over a decade focusing purely on social media marketing. He is one of the founders of Digital Leadership Associates, and was formerly the Head of Client Social MEdia (EMEA) for Oracle.

Hughes, Timothy
Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.

Tim Hughes is a social selling innovator and pioneer, listed by Onalytica as the number one most influential person globally for social selling. Tim Hughes was involved in rolling out one of the most advanced social selling programs in Western Europe across 4000 people. He is CEO and one of the founders of Digital Leadership Associates the social media consultancy. Adam Gray has spent over a decade specializing in social media marketing, he wrote the first globally published book on social media for business and was formerly the Head of Client Social Media (EMEA) for a multi-billion dollar software company. He is one of the founders of Digital Leadership Associates the social management consultancy. Hugo Whicher is the Marketing Director at Oracle, where he provides social selling and account-based marketing across a 'virtually' merged sales and marketing team.