Buch, Englisch, 378 Seiten, Format (B × H): 235 mm x 155 mm, Gewicht: 642 g
Creating Memorable Experiences
Buch, Englisch, 378 Seiten, Format (B × H): 235 mm x 155 mm, Gewicht: 642 g
Reihe: Advances in Hospitality and Tourism
ISBN: 978-1-77463-624-4
Verlag: Apple Academic Press Inc.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
Weitere Infos & Material
Consumer Experiences: An Introduction. Perspectives On Customer Experience. Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry. Creating Memorable Experiences: Lessons from the World’s Top 10 Hotels. Sector Insights. Dimensional Analysis of Customer Experience in the Civil Aviation Sector. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation. Assessing Quality of Food, Service, and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA. Value Drivers: HR Competencies. An Exploratory Study of Competencies Required to Co-Create Memorable Customer Experiences in the Hospitality Industry. Quality Aspects. Exploration of Service Quality Factors in Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region. Pricing. Consumer Behavior in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets. Technology. Managing Technologies for Consumer Engagement. Social Media. Social Media and Engaging with Consumers in the Hospitality Sector. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator.