Johnson / Foster Book Writing Bible

Expert Secrets On How to Write, Sell, & Market Your Book Online - See More
1. Auflage 2016
ISBN: 978-1-5192-1801-8
Verlag: BookBaby
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 200 Seiten

Writing a book is a powerful way to reach the connected world on the combined platforms of Amazon, Google and more. You, yes you, can write a book and launch it to the entire connected planet and this book will show you how - even if you don't know where to start. You will discover the best ways to write, publish and market your book so you can build a success business and help others succeed with your expertise, knowledge and advice.

Autoren/Hrsg.

Johnson, Melanie

Foster, Jenn

Leseproben

1 Melanie Johnson & Jenn Foster Why Would You Want to Write a Book? Jenn: Hello everyone, this is Jenn Foster; I have Melanie Johnson here with me and we are the hot chicks writing hot books on the beach. We are here today to talk to you and to tell you more about our retreat and our writing camp. First, I'll introduce myself. I'm Jenn Foster, and I'm a three time best-selling author. I've written three books; they are on Amazon and other online stores as well as offline stores. My books are about video marketing and online digital marketing. My background in marketing began when I was a web designer. After a couple of years doing websites, I wanted to make sure the websites were found, so I began marketing. I learned all about online and video marketing and became a video marketing expert and that's what my books are about. I have three kids and I live in Salt Lake City. That's pretty much all about me so now we’ll go to Melanie, and she can tell us a little bit about herself. Melanie: Hi, I'm Melanie Johnson. I live in Houston, Texas, and I'm a best-selling author. I wrote a book to do a value-added for my business which is a vacation rental property that I have. I do luxury vacation rentals, and my background started in the television business. I owned and operated two TV stations here in Texas, one in Houston and one in Dallas. I started as a TV anchor in Detroit. I had a news background which included advertising and promotion, I use all of those tools as well as online marketing to promote my businesses. I have two boys, and we live here in Houston. I'm working with Jenn to do this fabulous project, Hot Chicks Write Hot Books. Getting women together to use our system to write your book and become successful on Amazon. Jenn: What we want to do today is let our listeners know the reasons why you should want to write a book. After that, we'll talk a little bit about how to get started writing a book. Melanie and I are just going to chat about why we wanted to start writing a book and the reasons of having books. I think the first one is pretty obvious, don’t you Melanie? Melanie: Oh yeah. Jenn: The first reason is we want to make more money. You want to write a book, so you can make more money. Having a book gives you a lot of credibility. It places you as an expert in your field and helps others understand exactly what to do. What were the reasons why you wanted to write a book Melanie? Melanie: Well I think writing a book gives you credibility in the marketplace. For me at the time, I was starting several different businesses and created a value-added for my clients, so I had to give them more value. I realized as I started the process that it created another revenue stream for me. The books helped create a revenue stream as well as setting me up as a professional and giving me credibility in the marketplace. That credibility in the marketplace has definitely opened other doors for me. Jenn: Yes, that’s what my books have done for me as well. Since writing my books, I've been asked to speak at a lot of different events and speak at different chamber meetings. I have really put myself out there to let them know; this is what I do, and this is what I can help you with. It's been really fun to have a book that I can hand to someone that they can learn from. I don't actually have to sit down with them and teach them all the information that's in my book; they can simply read it for themselves to learn more information. It’s been a really great tool to help people out and really help them understand marketing. Melanie: Yeah, I think a book definitely helps people. It opens doors that they don't expect. Like you said, all of a sudden people ask you to speak; you get interviews on TV stations, radio stations, and different media outlets are asking you to be a speaker because you have become an expert in your field, and people want to hire you. If it’s between you and somebody else, and you have a book, that sets you apart, and it really helps. Jenn: It has really helped me. I don't know about you Melanie, but for me, my book has also helped me to become more of a consultant. I’ve always had marketing clients, and I've always had web design clients, but I actually have new clients since writing my book that are just consulting clients. I consult with them and then they go on to do the work; you know the marketing or the web design. It has been really nice to have that consultant title. You can charge a lot more when you’re a consultant, and you don't even do the work. You just explain what they need to do, and then they do the work. You follow up with them and assist where they need help. It’s been really great that way. Melanie: Another point to make here is that people can use their book to help them find other people or for other people to find you, somewhat of an SEO tool. It is like the 100 pound gorilla that they have; it markets you. It’s marketing your books for you and putting your name out there; it's recognizing you or your business; so when you put that book on Amazon and look yourself up in the Google search, your ranking will be a lot higher. So a great tool for others just to find you, plus it gives you an excuse to connect with people and connect with clients. When you have your book launch, you can send an email out, put it on your Facebook page and announce that you're launching a book. It creates a buzz about you and shows that you're doing something. Jenn: Definitely, I like how when we use names like Amazon, and even this podcast for using the name iTunes and Apple, it's like we're associating our name with their name, Melanie Johnson with Apple and Jenn Foster with Amazon. We get to borrow Amazon and Apple with the podcast here and we’re on iTunes. So we can say, “Hey did you know we’re on iTunes?” People with iPhones are like, “iTunes? What do you mean?” It’s the same with Amazon; if someone searches your name Melanie, your Amazon book comes right up, and your Amazon author page appears as well. You just look so professional, and as a client, you know I want to go to you. Oh I want to know more about that holiday. That’s some breathtaking vacation. So I think it's awesome that we get to borrow their name or use their name and associate it with us. Melanie: Yeah, I think we want to give the people listening some great tools to help guide them if they’re thinking about writing a book. So many people don't know how to get started, and I think one of the things that you really have to start with is your mind set, know that you can do it! Not having the proper mindset can just paralyze you. You need to get the right set of mind and know that you can do it. It's really not that hard. Jenn and I are here to hold your hand and walk you through the process. It's really an easy thing to do; especially if you use our system, you can write a book and be confident to move ahead. Don't let fear stop you or cause you to think, “I really don't have a story to tell,” or “I'm not really an expert in anything.” You’d be surprised when you go through this system that you'll find all the different areas that will be useful to you. Jenn: Yes, I definitely think that mindset has a lot to do with it. Put yourself in the mindset that you can do it. Then think about what your passion is. What are you an expert at? What are the things that you'd like to do? That's what your book will be about. Some people will come to me, and they say, “I just write novels,” or “I just write stories.” Well that's great because that's what you're passionate about. So write about your novels or your stories and let's get it published. If you don't write stories, like me, I don’t know how to write stories, but I do know one thing and that's marketing, so that's what I wrote my book about. You really have to think about your passion and what you are good at. Get yourself in that mindset that you know you are awesome; and if you just put down what you know on paper, people can learn from you and gain knowledge from what you have to share with them. So it is all about mindset. Melanie: Absolutely! And then if you start jotting down different things that you know, by making a list, we always recommend to start the list with your superpowers, because you might think, “Well I'm a mom, I'm a stay at home mom,” but you have super powers as a stay at home mom. There are special things that you do that nobody else does, and you know how to do those things better than anybody else. Jenn: It’s oh so true; you know, I was just visiting a house; and as I was walking around, I was looking at it just in awe. The home was like an open house, the cold storage room, the...