Johnson Imaging in Advertising
1. Auflage 2007
ISBN: 978-0-415-97881-1
Verlag: Taylor & Francis Ltd
Seite exportieren
Buch, Englisch,
256 Seiten, Gebunden, Format (B × H): 163 mm x 236 mm, Gewicht: 584 g
Verbal and Visual Codes of Commerce
1. Auflage 2007,
256 Seiten, Gebunden, Format (B × H): 163 mm x 236 mm, Gewicht: 584 g
ISBN: 978-0-415-97881-1
Verlag: Taylor & Francis Ltd
Seite exportieren
- versandkostenfreie Lieferung
- Lieferfrist: bis zu 10 Tage
Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presentsa series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Johnson, Fern L. (University of Ottawa, ON, Canada; Alliant International University, San Diego, CA)
Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.
1. Advertising Images and Discourse
2. Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising
3. Keeping Race in Place: MulticulturalVisions and Voices in Teen Advertising
4. Different Tropes for Different Folks: Advertising and Face-Fixing
5. Madison Avenue Meets Silicon Valley: Technology Imprints on Advertising
6. From Barbie to BudTV: Advertising in the Fifth Frame
Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presentsa series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Johnson, Fern L. (University of Ottawa, ON, Canada; Alliant International University, San Diego, CA)
Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.
1. Advertising Images and Discourse
2. Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising
3. Keeping Race in Place: MulticulturalVisions and Voices in Teen Advertising
4. Different Tropes for Different Folks: Advertising and Face-Fixing
5. Madison Avenue Meets Silicon Valley: Technology Imprints on Advertising
6. From Barbie to BudTV: Advertising in the Fifth Frame
- versandkostenfreie Lieferung
115,50 € (inkl. MwSt.)
Aufgrund der Corona-Krise kann es in Einzelfällen zu deutlich längeren Lieferzeiten kommen.
Webcode: sack.de/9xcl9