Jue / Alcalde Marr / Kassotakis Social Media at Work

How Networking Tools Propel Organizational Performance
1. Auflage 2009
ISBN: 978-0-470-55378-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

The definitive guide for using social media to build moreeffective organizations
Today's networking technologies-wikis, blogs, and socialnetworking sites-are changing how we build professionalrelationships and work collaboratively. In this insightful book,three organizational development experts from Oracle Corporationoffer executives down-to-earth strategies for leveraging the powerof social media to build more effective and agile organizations,engage employees, and sustain competitiveness.
* Offers practical advice for using social media (wikis, blogs,and social networking sites) to increase organizationaleffectiveness
* Presents proven recommendations for building teams,accelerating learning, and fostering innovation by adopting socialnetworking tools
* Shows how to tap into the power of social networks to improveorganizational performance
* Demonstrates how social media will help organizations thrivefor years to come by drawing on case studies from companies likeIntel, Cisco, Nokia, and others

Autoren/Hrsg.

Jue, Arthur L.

Alcalde Marr, Jackie

Kassotakis, Mary Ellen

Inhaltsverzeichnis

1 Social Media at Work.
2 The Changing Landscape and What It Means to You.
3 What Is Social Media, and How Does It Work?
4 Where Social Media Has an Impact.
5 Examples from Trailblazers.
6 Putting Social Media to Work.
7 Looking to the Future.
Notes.
Acknowledgments.
About the Authors.
Index.

Über Autor(innen)

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of GlobalIntelligence and Operations for Organization and Talent Developmentat Oracle. He has extensive senior leadership experience in Fortune100 companies, teaches at the graduate level, speaks frequently,and publishes widely. He also serves on numerous boards ofdirectors for non-profit, educational, and financial servicesorganizations.
Jackie Alcalde Marr, MHROD, CPCC, is the director ofOrganization and Talent Development for Oracle, North America. Shehas worked with Fortune 100 organizations in Europe, Latin America,and Asia. She is a certified leadership, team, and personal coach,and is an adjunct faculty member at the University of SanFrancisco, teaching graduate-level courses in organizationdevelopment.
Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads theLeadership Development Center of Excellence within Oracle's GlobalOrganization and Talent Development group. She is certified as aleadership coach and as a Human Performance Technologist. She is amember of the Organization Development Network and serves on theInternational Leadership Association's Business ExecutiveCommittee.