Buch, Englisch, 280 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 589 g
Buch, Englisch, 280 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 589 g
ISBN: 978-1-56024-471-4
Verlag: Routledge
- marketing places to tourists
- tourists’knowledge of culture
- issues in cross-cultural tourism
- tourism channels and distribution systems
- international tourism and marketing
- expert systems in tourism marketing management
- the impact of mega events
- health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
Weitere Infos & Material
Contents
Introduction - Marketing of Tourism Places: What Are We Doing? - Visitor Expectations of Tourism Benefits in Zambia - Tourism Marketing Management in Small Island Nations: A Tale of Micro-Destinations - Foreign and Domestic Escorted Tour Expectations of American Travelers - A Comparison of Package and Non-Package Travelers From the United Kingdom - An Expert System for Promotion Budget Allocation to International Markets - Cross-Cultural Tourism Marketing Research: An Assessment and Recommendations for Future Studies - Travel Motivation Variations of Overseas German Visitors - Tour Operators’ Role in the Tourism Distribution System: An Indonesian Case Study - “De Higher de Monkey Climb, de More ’e Show ’e Tail”: Tourists’ Knowledge of Barbadian Culture - Long-Term Impact of a Mega-Event on International Tourism to the Host Country: A Conceptual Model and the Case of the 1988 Seoul Olympics - Health Tourism: A New Positioning Strategy for Tourist Destinations - Projecting Western Consumer Attitudes Toward Travel to Six Eastern European Countries - Reference Notes Included - Index