Killen From Single to Scale

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
1. ed
ISBN: 978-1-4842-3814-1
Verlag: Apress
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 221 Seiten

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of 'being just one person.'

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
Do I have to do the work or can I outsource it to someone else?
Can I receive 1,000 orders tomorrow and handle it? 
Is the process/delivery repeatable so anyone can do it? 

What You'll LearnDevelop a profitable, scalable business from what you're doing now 
Create content and attract an audience to that content 
Outsource your scalable process 
Scale your profit and money management 
Optimize your growth and prioritize meeting and exceeding your goals

Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs


Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

Autoren/Hrsg.

Killen, Michael

Inhaltsverzeichnis

1;Contents;5
2;About the Author;6
3;Acknowledgments;7
4;Chapter 1: Why You Need to Scale;8
4.1;Recurring Revenue;8
4.2;Working in the Business;17
4.3;Bigger Businesses Don’t Buy (at Scale) from Single-Person Enterprises;23
4.4;Break Free from the Feast and Famine Consulting Project Income Cycle;26
4.5;Summary;30
5;Chapter 2: What’s Stopping You From Scaling?;31
5.1;No Spare Funds;35
5.2;Marginal Gains;35
5.3;Do People Want You?;37
5.4;Busy or Effective?;41
5.5;Can My Business Scale?;42
5.6;Quitting Your Job;42
5.7;Never Run a Business;46
5.8;Other Businesses in My Network Have Told Me It’s a Bad Idea or I Can’t Do It;47
5.9;Summary;47
6;Chapter 3: Types of Single-Person, Scalable Businesses;48
6.1;Summary;67
7;Chapter 4: Developing a Scalable Product from What You’ve Got;69
7.1;Before and After;71
7.2;Map Out Each Stage;76
7.3;Create Blog Posts;78
7.4;Promoting the Webinar;83
7.5;Creating a Course;84
7.6;Affiliate Marketing;93
7.7;Summary;94
8;Chapter 5: Creating Content for a Scalable Product;95
8.1;10 Topics;96
8.2;10 Subtopics;96
8.3;Explorer Posts;103
8.3.1;Promise;103
8.3.2;Problem;104
8.3.3;Myth;104
8.3.4;What’s Changing?;104
8.3.5;What Do Most People Do?;105
8.3.6;What to Do Differently;105
8.3.7;Next Steps;105
8.4;Repurpose Written Content;105
8.5;How to Get More Shares;107
8.6;Collect Testimonials;108
8.7;Sales Letter Style Content;108
8.8;Networking Lunch;112
8.9;Summary;113
9;Chapter 6: Building a Larger Audience;114
9.1;We’re Building Two Lists;114
9.2;Would You Honestly Read That?;116
9.3;Would You Really Share That?;116
9.4;Killer Blog Post with Lead Magnet;121
9.5;Send Remarketing Traffic to Squeeze Pages;125
9.6;Comment Marketing;130
9.7;Summary;133
10;Chapter 7: Connecting More of That Audience to a Scalable Product;134
10.1;Content Silos;135
10.2;Splinter Product Creation;137
10.3;The Thank You Page;139
10.3.1;Scarcity and Changes;141
10.3.2;Knife Twist;141
10.3.3;Benefits;142
10.3.4;CTA 1: Act Now;142
10.3.5;Our Background;142
10.3.6;Guarantee;142
10.3.7;CTA 2: Safety and Results;142
10.3.8;Pricing;143
10.3.9;Fear: Ego;143
10.3.10;CTA: Next Steps;143
10.3.11;Dos and Don’ts;143
10.4;Get on the Phone!;147
10.5;Summary;154
11;Chapter 8: Why Process Is the Key to Scale;155
11.1;Processes Are an Investment;155
11.2;Great Interviews;157
11.3;Process = Scale;157
11.4;Automate the Start;164
11.5;Outsource Without Process;165
11.6;Process Is Communication;165
11.7;Manage the Process;168
11.8;Summary;169
12;Chapter 9: Outsourcing the Scalable Process;170
12.1;Take the Day Off;170
12.2;Other Options;171
12.2.1;Fiverr.com (http://lp.fiverr.co.uk/);171
12.2.2;Upwork.com (https://www.upwork.com/);171
12.2.3;Freelancer.com (https://www.freelancer.com/);171
12.2.4;Studio Envato (https://studio.envato.com/);172
12.2.5;99 Designs (https://99designs.co.uk/);172
12.2.6;OnlineJobs.ph (https://www.onlinejobs.ph/);172
12.2.7;Google (https://www.google.com);172
12.3;Levels of Outsourcing;177
12.4;Summary;184
13;Chapter 10: Growth Optimization;185
13.1;Record, Measure, and Test;185
13.1.1;I’ve Noticed …;198
13.1.2;Just Because I Want You Back;198
13.1.3;We Miss You!;199
13.1.4;We’re Going to Unsubscribe You;199
13.1.5;Secret Gift Inside;199
13.1.6;Are You Just Not Interested?;200
13.1.7;In Three Days, You Won’t Hear from Us;200
13.1.8;Today Is Your Last Day;201
13.2;Summary;202
14;Chapter 11: Profit and Money Management to Scale;203
14.1;What Is Your Goal for the Business?;204
14.2;What Is the Financial Goal of the Business?;204
14.3;What Do You Want to Do Without a Business?;208
14.4;The Rule of Thirds for Pricing;209
14.5;Rules for Saving;210
14.6;Rules for Tax;210
14.7;Rules for Profit;210
14.8;Summary;212
15;Chapter 12: Scale and Growth Are Just Around the Corner!;213
16;Index;215