From Single to Scale

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
1. Auflage 2018
ISBN: 978-1-4842-3813-4
Verlag: Apress

Buch, Englisch, 221 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 359 g

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

• Do I have to do the work or can I outsource it to someone else?
  
• Can I receive 1,000 orders tomorrow and handle it? 
  
• Is the process/delivery repeatable so anyone can do it? 
  

What You'll Learn

• Develop a profitable, scalable business from what you’re doing now 
  
• Create content and attract an audience to that content 
  
• Outsource your scalableprocess 
  
• Scale your profit and money management 
  
• Optimize your growth and prioritize meeting and exceeding your goals
  

Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Killen, Michael

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung

Inhaltsverzeichnis

Chapter 1: Why You Need to Scale.- Chapter 2: What's Stopping You From Scaling?.- Chapter 3: Types of single person, scalable businesses.- Chapter 4: Developing a Scalable Product from What You've Got.- Chapter 5: Creating Content for a Scalable Product.- Chapter 6: Building a Larger Audience.- Chapter 7: Connecting More of That Audience to a Scalable Product.- Chapter 8: Why Process Is the Key to Scale.- Chapter 9: Outsourcing the Scalable Process.- Chapter 10: Growth Optimization.- Chapter 11: Profit and Money Management to Scale.- Chapter 12: Scale and Growth Are Just Around the Corner.-

Über Autor(innen)

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.