Killen From Single to Scale
1. Auflage 2018
ISBN: 978-1-4842-3813-4
Verlag: Springer, Berlin
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Buch, Englisch,
221 Seiten, Kartoniert, Paperback, Format (B × H): 153 mm x 252 mm, Gewicht: 359 g
How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
1. Auflage 2018,
221 Seiten, Kartoniert, Paperback, Format (B × H): 153 mm x 252 mm, Gewicht: 359 g
ISBN: 978-1-4842-3813-4
Verlag: Springer, Berlin
Seite exportieren
- versandkostenfreie Lieferung
- sofort versandfertig, Lieferfrist: 1-3 Werktage
Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
- Do I have to do the work or can I outsource it to someone else?
- Can I receive 1,000 orders tomorrow and handle it?
- Is the process/delivery repeatable so anyone can do it?
What You'll Learn - Develop a profitable, scalable business from what you’re doing now
- Create content and attract an audience to that content
- Outsource your scalable process
- Scale your profit and money management
- Optimize your growth and prioritize meeting and exceeding your goals
Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs
Killen, Michael
Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.
Chapter 1. Why you need to scale
Goal: To teach single person businesses that scaling is the solution to profit, not the result of profit. It also shows them the current day-to-day that they experience now. This opens up the 3 laws of scale.
Chapter 2. What’s stopping you from scaling?
Goal: To teach the reader that their excuses, objections and reasons for not scaling are false truths and myths and how to replace them. This shows them how to recognize when the 3 laws of scale don’t work.
Chapter 3. Types of single person, scalable businesses
Goal: To show the reader just how many single person, scalable businesses there are out there. Also, how many businesses follow the 3 laws of scale that are profitable.
Chapter 4. Developing a scalable product
Goal: To teach the reader how to build products that follow the 3 laws of scale without spending hours building products from scratch.
Chapter 5. Creating content for a scalable product
Goal: To show the reader how to build educational and authority positioning content that drives new traffic and leads.
Chapter 6. Building a larger audience
Goal: To teach the reader how to build a large, hungry audience of people who want to know more and buy from you, before trying to sell a product.
Chapter 7. Connecting more of that audience to a scalable product
Goal: How to generate income from your audience by selling them your products that they want.
Chapter 8. Why process is the key to scale
Goal: To show them how to create repeatable processes that let them scale faster, easier and with automation.
Chapter 9. Outsourcing the scalable process
Goal: To teach the reader how to find staff that execute work profitably and without error in order to leverage their time better.
Chapter 10. Growth optimisation
Goal: How to continue growing your scalable business without getting caught up in the “shiny object syndrome” of running a business.
Chapter 11. Profit and money management to scale
Goal: To practically demonstrate how to price products and manage income for their business.
Chapter 12. Scale and growth are just around the corner
Goal: Get the reader to persist and not give up!
Professional/practitioner
Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
- Do I have to do the work or can I outsource it to someone else?
- Can I receive 1,000 orders tomorrow and handle it?
- Is the process/delivery repeatable so anyone can do it?
What You'll Learn - Develop a profitable, scalable business from what you’re doing now
- Create content and attract an audience to that content
- Outsource your scalable process
- Scale your profit and money management
- Optimize your growth and prioritize meeting and exceeding your goals
Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs
Killen, Michael
Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.
Chapter 1. Why you need to scale
Goal: To teach single person businesses that scaling is the solution to profit, not the result of profit. It also shows them the current day-to-day that they experience now. This opens up the 3 laws of scale.
Chapter 2. What’s stopping you from scaling?
Goal: To teach the reader that their excuses, objections and reasons for not scaling are false truths and myths and how to replace them. This shows them how to recognize when the 3 laws of scale don’t work.
Chapter 3. Types of single person, scalable businesses
Goal: To show the reader just how many single person, scalable businesses there are out there. Also, how many businesses follow the 3 laws of scale that are profitable.
Chapter 4. Developing a scalable product
Goal: To teach the reader how to build products that follow the 3 laws of scale without spending hours building products from scratch.
Chapter 5. Creating content for a scalable product
Goal: To show the reader how to build educational and authority positioning content that drives new traffic and leads.
Chapter 6. Building a larger audience
Goal: To teach the reader how to build a large, hungry audience of people who want to know more and buy from you, before trying to sell a product.
Chapter 7. Connecting more of that audience to a scalable product
Goal: How to generate income from your audience by selling them your products that they want.
Chapter 8. Why process is the key to scale
Goal: To show them how to create repeatable processes that let them scale faster, easier and with automation.
Chapter 9. Outsourcing the scalable process
Goal: To teach the reader how to find staff that execute work profitably and without error in order to leverage their time better.
Chapter 10. Growth optimisation
Goal: How to continue growing your scalable business without getting caught up in the “shiny object syndrome” of running a business.
Chapter 11. Profit and money management to scale
Goal: To practically demonstrate how to price products and manage income for their business.
Chapter 12. Scale and growth are just around the corner
Goal: Get the reader to persist and not give up!
Professional/practitioner
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