Post-Mass Media

The Super-Crisis of Relevance
1. Auflage 2025
ISBN: 978-1-032-88486-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Reihe: Routledge Studies in Media Theory and Practice

Post-Mass Media redefines media in the 21st century, viewing it as a pervasive environment rather than just tools or platforms.

Systematically examining the media environment and its key issues, this book considers the multidimensional conceptualization of media, differentiation between the mass media era and the post-mass media era. It explores media-tools, content, institutions, people, and spaces-and traces the evolution from the era of centralized mass media to today's fragmented, participatory media environment. This shift into the “post-mass media era” has created both opportunities and challenges, particularly around the concept of "relevance" in media. It examines how the mass media era created a "crisis of relevance" by delivering standardized content that was often disconnected from individual lives. In the post-mass media era, this has morphed into a "super-crisis of relevance," conceptualising media as constantly in flux, never fixed, where personal and local stories gain visibility but risk commodification and distortion by global platforms. By reshaping how we conceptualize the role of media, this book empowers readers to critically assess the impact of the media environment on our collective and personal realities.

Ideal for media scholars, cultural theorists, sociologists, students, and general readers interested in the impact of the digital age on identity, society, and culture, Post-Mass Media offers a new framework for understanding media influence. Readers will gain insight into the ethical concerns of the current media environment and strategies for thoughtfully navigating it. This engaging and resourceful work will interest upper-level undergraduates, graduate students, and early-career researchers working in the areas of media and society, media sociology, new media technologies, cultural studies, urban studies, and digital humanities.

Zielgruppe

Academic, Postgraduate, and Undergraduate Advanced

Autoren/Hrsg.

Kim, Yong-Chan

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

1. Introduction: Media Odyssey

2. What is media?

3. The five dimensions of media

4. Media and relevance

5. The Mass media era

6. The relevance crisis

7. Post-mass media era: An Interregnum Period

8. The relevance super-crisis

9. Conclusion: Now what media environment should we live in?

Index

Über Autor(innen)

Yong-Chan Kim is a media sociology Professor in the Department of Communication at Yonsei University, Seoul, Korea.