How To Be Insightful

Unlocking the Superpower that drives Innovation
1. Auflage 2020
ISBN: 978-0-367-26171-9
Verlag: Routledge

Buch, Englisch, 244 Seiten, Format (B × H): 129 mm x 198 mm, Gewicht: 266 g

Reihe: Using Data Better

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight.

How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework – the STEP Prism of Insight – has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers’ insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields – psychology and neuroscience, music and acting, forensic science and market research.

Zielgruppe

Professional and Professional Practice & Development

Autoren/Hrsg.

Knowles, Sam

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Naturwissenschaften, Technik, Medizin
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Acknowledgements and inspirations

Preface

1 What is insight?

Interview: Jem Fawcus, Firefish

2 The history and psychology of insight

Interview: Stephen Johns, Royal College of Music

3 The neuroscience of insight

Interview: Baroness Susan Greenfield

4 How To Be Insightful

Interview: the actors Peter Firth and Alexandra McKibbin

5 Sweat – the research phase

Interview: Eric Bartels, Inner Why

6 Timeout – the thinking phase

Interview: Professor Angela Gallop, Strathclyde University

7 Eureka – the enlightenment phase

Interview: Ricard Sapiro, Agência de Branding, São Paulo

8 Prove – the testing phase

Interview: Dr Peter Collett, University of Oxford

9 How to be more insightful

Where to find out more

Index

Über Autor(innen)

Sam Knowles is a data storyteller with 30 years’ experience helping businesses communicate with more impact. A classicist with a psychology doctorate, he helps organizations to talk "Human". He’s the author of Narrative by Numbers (2018) from Routledge.