Leadership, Business Models, Technologies and Change
E-Book, Englisch, 561 Seiten, eBook
Reihe: Management for Professionals
ISBN: 978-3-658-37017-6
Verlag: Springer
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.