Festival Management

Planning, Designing and Delivering Events Globally
1. Auflage 2026
ISBN: 978-1-3986-2746-8
Verlag: Kogan Page

Buch, Englisch, 336 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 667 g

Explore the theory and practice of planning, managing, and delivering festivals and live events.

Festival Management by Cynthia Lerick and Ira Rosen gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop the skills needed to design, organize and manage festivals of all sizes.

This book covers the full festival lifecycle, from concept development and budgeting to marketing, sponsorship and operations. It also examines key themes including sustainability, risk management, AI and hybrid event formats. Real-world examples such as the Chelsea Flower Show, Brazil's Carnival, and New Zealand's Matariki show how festivals shape communities, destinations, and cultural identity.

This textbook includes:

- The festival lifecycle from planning to delivery
- Guidance on budgeting, marketing, sponsorship, and operations
- Discussion of sustainability, risk, and digital innovation
- Learning objectives, discussion questions, and practitioner interviews
- Global real-world examples from mega events to community festivals

Festival Management helps students and early career practitioners build the confidence and capability to plan and manage successful festivals in a global context.

Autoren/Hrsg.

Lerick, Cynthia

Rosen, Ira

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Sport | Tourismus | Freizeit Freizeit & Lifestyle: Allgemeines

Inhaltsverzeichnis

Chapter - 01: Introduction to the Festival Industry; Chapter - 02: Festival Design: Creating Memorable Experiences Through Strategic Design; Chapter - 03: Festival Finance and Budgeting: Making Dreams Financially Sustainable; Chapter - 04: Risk, Crowd, and Crisis Management; Chapter - 05: Human Resources in Festival Management; Chapter - 06: Marketing, Public Relations, and Promotions; Chapter - 07: Festival Revenue Streams: Sponsorship, Fundraising, and Beyond; Chapter - 08: Festival Project Management; Chapter - 09: Building an Environmentally Sustainable Festival; Chapter - 10: Artificial Intelligence and the Future of Festival Management; Chapter - 11: Keeping it Legal: Navigating Contracts, Copyright, and Insurance Coverage; Chapter - 12: On-Site Management and Production; Chapter - 13: Post-Event Actions and The Evaluation Process; Chapter - 14: Festival Genres and the Producers' Path: Choosing, Adapting, and Succeeding in Different Festival Models; Chapter - 15: The Professional Festival Producer: Education, Ethics, and the Future of Festivals

Über Autor(innen)

Cynthia Lerick is Professor of Practice in the Department of Hospitality Management at Kansas State University, USA, and the President and CEO of The Art of Events, LLC. She has over 30 years of event management experience for non-profit and for-profit organizations.

Ira Rosen was previously Associate Professor of Event Management at Temple University, USA, where he continues to teach as an adjunct professor. He founded Ira L Rosen, LLC, and has been inducted into the International Festivals and Events Association Hall of Fame.