Creating Change Through Strategic Communication
E-Book, Englisch, 312 Seiten, E-Book
Reihe: Foundations in Communication Theory
ISBN: 978-1-4443-4034-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
* Gives a bold and comprehensive overview of communicationresearch and ideas on change and those who bring it about
* Fills in an important piece of the applied communication puzzleas it relates to organizations
* Illustrated with student friendly, real life case studies fromorganizations, including organizational mergers, governmentalor nonprofit policy or procedural implementation, or technologicalinnovation
* Winner of the 2011 Organizational Communication NCA DivisionBook of the Year
Autoren/Hrsg.
Weitere Infos & Material
Introduction.
1 Defining Organizational Change.
2 Processes of Communication During Change.
3 A Stakeholder Communication Model of Change.
4 Outcomes of Change Processes.
5 Communication Approaches and Strategies.
6 Power and Resistance.
7 Antecedents to Strategies, Assessments, and Interactions.
8 Stakeholder Interactions: Storying and Framing.
9 Applying the Model in Practice.
Glossary.
Index.