Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 455 g
Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 455 g
Reihe: Foundations in Communication Theory
ISBN: 978-1-4051-9189-0
Verlag: John Wiley & Sons
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.
* Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
* Fills in an important piece of the applied communication puzzle as it relates to organizations
* Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationstheorie
Weitere Infos & Material
Introduction
1. Defining Organizational Change
2. Processes of Communication During Change
3. A Stakeholder Communication Model of Change
4. Outcomes of Change Processes
5. Communication Approaches and Strategies
6. Power and Resistance
7. Antecedents to Strategies, Assessments, and Interactions
8. Stakeholder Interactions: Storying and Framing
9. Applying the Model in Practice
Glossary
Index