Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 455 g
Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 455 g
Reihe: Blackwell Foundations of Communication Theory Series
ISBN: 978-1-4051-9189-0
Verlag: John Wiley & Sons
* Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
* Fills in an important piece of the applied communication puzzle as it relates to organizations
* Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationstheorie
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
Weitere Infos & Material
Introduction
1. Defining Organizational Change
2. Processes of Communication During Change
3. A Stakeholder Communication Model of Change
4. Outcomes of Change Processes5. Communication Approaches and Strategies
6. Power and Resistance
7. Antecedents to Strategies, Assessments, and Interactions
8. Stakeholder Interactions: Storying and Framing
9. Applying the Model in Practice
Glossary
Index