A Strategic Guideline for the I-Commerce
E-Book, Englisch, 638 Seiten
Reihe: ISSN
ISBN: 978-3-11-023610-1
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Zielgruppe
Academic and University Libraries, Information Science Academics; Students, Professionals especially for Library and Information Science, practitioners, managers of information providers
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1;Contents;6
2;Preface;14
3;Part A Propedeutics of Dealing with the Information Market;24
3.1;1 History of Exploring the Information Market;26
3.1.1;1.1 Knowledge Workers in the Knowledge Economy;26
3.1.2;1.2 Information Economy as Fourth Sector;30
3.1.3;1.3 “Information Superhighways”;33
3.1.4;1.4 “New Economy”;36
3.1.5;1.5 Digital Information Services;37
3.1.6;1.6 M-Commerce;40
3.1.7;1.7 Information Market–Today: Digital Online Information and Network Economy;40
3.1.8;1.8 Conclusion;41
3.1.9;1.9 Bibliography;42
3.2;2 Information as Economic Good;46
3.2.1;2.1 Economic Goods;46
3.2.2;2.2 Information Goods;47
3.2.3;2.3 Digital Information on the Information Market;51
3.2.4;2.4 The Economic Significance of the Information Market;53
3.2.5;2.5 Conclusion;54
3.2.6;2.6 Bibliography;54
3.3;3 Economic Particularities of Information Goods;56
3.3.1;3.1 Market Failure for Information Goods;56
3.3.2;3.2 First-Copy-Cost Effect;58
3.3.3;3.3 Information Asymmetries;61
3.3.4;3.4 Network Effects for Information Goods;74
3.3.5;3.5 Information as Public Good;84
3.3.6;3.6 Interdependence of Economic Particularities;89
3.3.7;3.7 Conclusion;90
3.3.8;3.8 Bibliography;92
4;Part B Information Society;98
4.1;4 Information Sociology;100
4.1.1;4.1 “Information Society” and “Knowledge Society”;100
4.1.2;4.2 Information and Knowledge Infrastructure;106
4.1.3;4.3 The Informational City and “Glocality”;110
4.1.4;4.4 The Digital Divide;116
4.1.5;4.5 Deviant Information Behavior;119
4.1.6;4.6 Information Subcultures: Hackers, Crackers, Crashers;125
4.1.7;4.7 Dark Web: Information Behavior of Terrorist Groups;126
4.1.8;4.8 Political Science;128
4.1.9;4.9 Conclusion;132
4.1.10;4.10 Bibliography;134
4.2;5 Information Law;142
4.2.1;5.1 Legal Protection of Information;142
4.2.2;5.2 Technical Information: Patents and Utility Models;143
4.2.3;5.3 Aesthetic-Commercial Information: Registered Design;153
4.2.4;5.4 Advertising Information: Trademark Law;154
4.2.5;5.5 Works: Copyright Law;158
4.2.6;5.6 Creative Commons and Copyleft;163
4.2.7;5.7 Legal Protection of Software;164
4.2.8;5.8 Person-Related Information: Data Protection Law;166
4.2.9;5.9 Content on the Internet: Telemedia Law;168
4.2.10;5.10 Adjacent Fields of Law;170
4.2.11;5.11 Information Criminal Law;172
4.2.12;5.12 International Information Law?;174
4.2.13;5.13 Conclusion;174
4.2.14;5.14 Bibliography;176
4.3;6 Information Ethics;182
4.3.1;6.1 Ethics of a New Culture;182
4.3.2;6.2 Professional Behavior;186
4.3.3;6.3 Free Access to Knowledge;186
4.3.4;6.4 Privacy;189
4.3.5;6.5 Intellectual Property;193
4.3.6;6.6 Conclusion;199
4.3.7;6.7 Bibliography;200
5;Part C Digital Information Goods;204
5.1;7 Business, Market and Press Information;206
5.1.1;7.1 Digital Information Products for and about Business and the Press;207
5.1.2;7.2 Clients on the Market for Business, Market and Press Information;208
5.1.3;7.3 Business Information;208
5.1.4;7.4 Company Dossiers;208
5.1.5;7.5 Credit Information;211
5.1.6;7.6 Product Information;212
5.1.7;7.7 Addresses;214
5.1.8;7.8 Market Data;215
5.1.9;7.9 Structural, Market and Industry Data;215
5.1.10;7.10 Stock Market Information;219
5.1.11;7.11 Time Series;219
5.1.12;7.12 News;224
5.1.13;7.13 Media Observation: Press Reviews and Media Resonance Analyses;226
5.1.14;7.14 Providers’ Pricing Strategies;226
5.1.15;7.15 Conclusion;227
5.1.16;7.16 Bibliography;228
5.2;8 Legal Information;230
5.2.1;8.1 Legal Documents and Their Demanders;230
5.2.2;8.2 Primary Legal Information I: Legal Norms;231
5.2.3;8.3 Primary Legal Information II: Cases / Decisions;233
5.2.4;8.4 Secondary Legal Information: Expert Annotations and Specialist Literature;234
5.2.5;8.5 Tertiary Legal Information: Citations and Other References;235
5.2.6;8.6 Providers’ Pricing Models;237
5.2.7;8.7 Conclusion;238
5.2.8;8.8 Bibliography;239
5.3;9 STM Information;242
5.3.1;9.1 Information in Science, Technology and Medicine;242
5.3.2;9.2 The Production Process of STM Information;247
5.3.3;9.3 Digital and Print Products;249
5.3.4;9.4 Journal Impact Factor;253
5.3.5;9.5 STM eBooks;255
5.3.6;9.6 Patents and Utility Models;257
5.3.7;9.7 Digital Object Identifiers (DOI);258
5.3.8;9.8 Information Services with Bibliographic References to STM Publications;259
5.3.9;9.9 STM Facts;263
5.3.10;9.10 The STM Market: Publishers, Libraries and Scientists;265
5.3.11;9.11 Conclusion;269
5.3.12;9.12 Bibliography;270
5.4;10 Search Tools and Content Aggregators;274
5.4.1;10.1 Typology of Search Tools and Content Aggregators;274
5.4.2;10.2 Online Search Engines;275
5.4.3;10.3 Content Aggregators (Hosts);277
5.4.4;10.4 Conclusion;280
5.4.5;10.5 Bibliography;280
5.5;11 Web 2.0 Services;282
5.5.1;11.1 Social Software;282
5.5.2;11.2 File-Sharing Services;285
5.5.3;11.3 Social Bookmarking;290
5.5.4;11.4 Collaborative Construction of a Knowledge Base;293
5.5.5;11.5 Social Networks;300
5.5.6;11.6 Conclusion;303
5.5.7;11.7 Bibliography;304
5.6;12 Online Music and Internet TV;310
5.6.1;12.1 Commercial Music Distribution on the World Wide Web;310
5.6.2;12.2 Internet Television;312
5.6.3;12.3 Conclusion;314
5.6.4;12.4 Bibliography;315
5.7;13 Digital Games;318
5.7.1;13.1 Console and PC Games;318
5.7.2;13.2 Digital Versions of “Traditional” Games;320
5.7.3;13.3 Gambling;321
5.7.4;13.4 Video Games;322
5.7.5;13.5 Massively Multiplayer Online Role Playing Games (MMORPGs);323
5.7.6;13.6 Social Games;328
5.7.7;13.7 Games with a Purpose;329
5.7.8;13.8 Conclusion;330
5.7.9;13.9 Bibliography;331
5.8;14 Software;334
5.8.1;14.1 The Software Market;334
5.8.2;14.2 Software Development;336
5.8.3;14.3 Globalization and “Offshoring”;343
5.8.4;14.4 Conclusion;346
5.8.5;14.5 Bibliography;347
5.9;15 Online Advertising;350
5.9.1;15.1 Forms of Advertising on the Internet;350
5.9.2;15.2 Banner Advertising;353
5.9.3;15.3 Target-Group Specific Online Advertising;355
5.9.4;15.4 Advertising in Digital Games;355
5.9.5;15.5 E-Mail Advertising;357
5.9.6;15.6 Context-Specific Advertising;358
5.9.7;15.7 Viral Marketing;362
5.9.8;15.8 Conclusion;364
5.9.9;15.9 Bibliography;365
6;Part D Competitive Strategies of Information Providers;368
6.1;16 Strategic Framework;370
6.1.1;16.1 Porter’s Model of Industry Structure Analysis;370
6.1.2;16.2 Nalebuff’s and Brandenburger’s Value Net;372
6.1.3;16.3 The Value Net’s Elements;373
6.1.4;16.4 Value Nets for Information Goods;376
6.1.5;16.5 Business and Business Field Strategies;377
6.1.6;16.6 Competitive Advantages;379
6.1.7;16.7 Strategic Variables for Designing Value Nets;379
6.1.8;16.8 Conclusion;381
6.1.9;16.9 Bibliography;382
6.2;17 Timing of Market Entry;384
6.2.1;17.1 Innovators and Imitators;384
6.2.2;17.2 Advantages and Disadvantages for First Movers;385
6.2.3;17.3 First-Mover Advantages on Information Markets;388
6.2.4;17.4 Empirical Proofs for First-Mover Advantages;391
6.2.5;17.5 Second-Mover Advantages;395
6.2.6;17.6 Conclusion;397
6.2.7;17.7 Bibliography;398
6.3;18 Pricing;402
6.3.1;18.1 Product and Pricing Policy;402
6.3.2;18.2 Forms of Price Differentiation;405
6.3.3;18.3 Conclusion;441
6.3.4;18.4 Bibliography;443
6.4;19 Managing Compatibility and Standardization;450
6.4.1;19.1 Compatibility Standards and Standardization;450
6.4.2;19.2 Relevance of Standards;451
6.4.3;19.3 Forms of Standards;452
6.4.4;19.4 Determining Factors of Standardization;453
6.4.5;19.5 Standards on Information Markets;456
6.4.6;19.6 Effects of Compatibility Standards;458
6.4.7;19.7 Upwards and Downwards Compatibility;459
6.4.8;19.8 Strategies of Standardization;460
6.4.9;19.9 Options of Proactive Behavior;463
6.4.10;19.10 Options of Passive Behavior;466
6.4.11;19.11 Opening a Standard as Trade-Off Issue;467
6.4.12;19.12 Conclusion;470
6.4.13;19.13 Bibliography;471
6.5;20 Complement Management;474
6.5.1;20.1 Kinds of Complementary Relationships;474
6.5.2;20.2 Starting Points for Creating Indirect Network Effects;476
6.5.3;20.3 Strategic Variants of the Complement Range;478
6.5.4;20.4 Conclusion;480
6.5.5;20.5 Bibliography;480
6.6;21 Copy Protection Management;482
6.6.1;21.1 Development of Copyright for Information Goods;482
6.6.2;21.2 Digital Rights Management Systems (DRMS);483
6.6.3;21.3 Advantages and Disadvantages of DRMS;487
6.6.4;21.4 Copy Protection and Network Effects;491
6.6.5;21.5 Media Asset Value Maps;496
6.6.6;21.6 Conclusion;498
6.6.7;21.7 Bibliography;498
6.7;22 Signaling;502
6.7.1;22.1 Market Failure Due to Information Asymmetries;502
6.7.2;22.2 Market Communication via Signals;502
6.7.3;22.3 Approaches to Reducing Product-Related Quality Insecurities;505
6.7.4;22.4 Signals in Strategic Market Communication;520
6.7.5;22.5 Conclusion;531
6.7.6;22.6 Bibliography;532
6.8;23 Lock-In Management;538
6.8.1;23.1 Switching Costs and Lock-In;538
6.8.2;23.2 Switching Costs in Information Good Economy;540
6.8.3;23.3 From Accidental Lock-In to Planned Lock-In;541
6.8.4;23.4 The Lock-In Cycle;542
6.8.5;23.5 Conclusion;554
6.8.6;23.6 Bibliography;555
7;Part E The “Illegal” Information Market: Piracy;558
7.1;24 Possible Causes of Piracy;560
7.1.1;24.1 Piracy of Information Goods;560
7.1.2;24.2 Consumer Characteristics;562
7.1.3;24.3 Sense of Justice and Prices;563
7.1.4;24.4 Morals and Social Norms;565
7.1.5;24.5 Designing Products and Services;567
7.1.6;24.6 Conclusion;568
7.1.7;24.7 Bibliography;568
7.2;25 Economic Consequences of Piracy;572
7.2.1;25.1 Object of Consideration;572
7.2.2;25.2 Consequences of Piracy from a Welfare-Theoretical Perspective;572
7.2.3;25.3 Consequences of Piracy from Dynamic Points of View;576
7.2.4;25.4 Conclusion;582
7.2.5;25.5 Bibliography;583
7.3;26 Strategic Starting Points for Dealing with Piracy;586
7.3.1;26.1 Strategic Action in View of Piracy;586
7.3.2;26.2 Measures Against Illegal Offers;587
7.3.3;26.3 Improving Legal Offers;591
7.3.4;26.4 Developing New Business Models;594
7.3.5;26.5 Conclusion;596
7.3.6;26.6 Bibliography;597
8;Glossary;600
9;Index of Names;614
10;Subject Index;632
