Buch, Englisch, 170 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 300 g
Reihe: Service Science: Research and Innovations in the Service Economy
Buch, Englisch, 170 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 300 g
Reihe: Service Science: Research and Innovations in the Service Economy
ISBN: 978-1-4614-2856-5
Verlag: Springer US
While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Design Design: Allgemeines & Theorie
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Dienstleistungssektor & Branchen: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
Understanding Services and the Customer Response.- Goods, Products and Services.- The IBM Story.- Rethinking Lean Service.- Transformations Path of the ICI Explosive Business.- Shifting from Production to Service to Experience-based Operations.- Complex Deployed Responsive Service.- A Multi-organisational Approach to Service Delivery.- Through Life Costing.- The Practitioner View.- Are You Being Served?