Employees and Internal Social Media

The Voice of Coworkers in an Organization
1. Auflage 2025
ISBN: 978-1-032-93923-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 146 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 430 g

Reihe: Routledge Research in Public Relations

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.

Zielgruppe

Academic, Postgraduate, and Undergraduate Advanced

Autoren/Hrsg.

Madsen, Vibeke Thøis

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Introduction 1. A multivocal communication arena 2. The organisational context 3. Multivocal communication and its value for organisations 4. Internal social media as organisational listening 5. The role of the internal social media coordinator 6. User types and communication roles on internal social media 7. Employees as strategic and reflective communicators 8. Critical conversations on internal social media 9. Communicative leadership and coworkership on internal social media

Über Autor(innen)

Vibeke Thøis Madsen, PhD, is a senior associate professor of strategic communication at DMJX, the Danish School of Media and Journalism.