Malamed Visual Design Solutions

Principles and Creative Inspiration for Learning Professionals
1. Auflage 2015
ISBN: 978-1-118-86348-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Enhance learners' interest and understanding with visual designfor instructional and information products
No matter what medium you use to deliver content, if the visualdesign fails, the experience falls flat. Meaningful graphics and acompelling visual design supercharge instruction, training, andpresentations, but this isn't easy to accomplish. Now you canconquer your design fears and knowledge gaps with Visual DesignSolutions: a resource for learning professionals seeking toraise the bar on their graphics and visual design skills. Thisinformal and friendly book guides you through the process andprinciples used by professional graphic designers. It also presentscreative solutions and examples that you can start using rightaway. Anyone who envisions, designs, or creates instructional orinformational graphics will benefit from the design strategies laidout in this comprehensive resource.
Written by Connie Malamed, an art educator and instructionaldesigner, this book will help you tap into your creativity, designwith intention, and produce polished work. Whereas most graphicdesign books focus on logos, packaging, and brochures, VisualDesign Solutions focuses on eLearning, presentations, andperformance support. Visual Design Solutions includespractical guidelines for making smart design choices, ways tocreate professional-looking products, and principles for successfulgraphics that facilitate learning. Ideal for instructionaldesigners, trainers, presenters, and professors who want to advancefrom haphazard to intentional design, this book will help themrealize their design potential.
* Gain the knowledge and confidence to design impressive,effective visuals for learning
* Increase learner comprehension and retention with visualstrategies offered by an expert author
* Serves as a reference and a resource, with a wealth of examplesfor inspiration and ideas
* Addresses an intimidating topic in an informal, friendlystyle
In four parts, the book provides a thorough overview of thedesign process and design concepts; explores space, image, andtypography; and presents workable solutions for your mostpersistent and puzzling design problems. Get started and begincreating captivating graphics for your learners.

Autoren/Hrsg.

Malamed, Connie

Inhaltsverzeichnis

List of Figures and Tables vii
Preface xix
Introduction xxi
PART 1 The Big Ideas
CHAPTER 1: LIKE A HAND IN GLOVE 3
CHAPTER 2: THINK LIKE A DESIGNER; YOU ARE ONE 11
CHAPTER 3: WORK LIKE A DESIGNER 23
PART 2 Building Blocks of Design
CHAPTER 4: ORGANIZING GRAPHIC SPACE 45
CHAPTER 5: SELECTING AND CREATING IMAGES 66
CHAPTER 6: WORKING WITH TYPE 102
PART 3 Power Principles
CHAPTER 7: USE COLOR WITH PURPOSE 133
CHAPTER 8: ESTABLISH A VISUAL HIERARCHY 157
CHAPTER 9: UNIFY THE DESIGN 171
CHAPTER 10: CREATE CONTRAST 181
CHAPTER 11: GROUP FOR MEANING 194
PART 4 Practicing Design
CHAPTER 12: SHOW THEM WHERE TO LOOK 211
CHAPTER 13: ADD SOME EXCITEMENT 229
CHAPTER 14: ENHANCE MEANING 253
CHAPTER 15: TELL STORIES WITH VISUALS 282
CHAPTER 16: MAKE NUMBERS INTERESTING 310
References 339
About the Author 343
Index 345

Über Autor(innen)

CONNIE MALAMED consults, writes, and speaks in the fields of online learning, visual communication, and information design, through her company, Connie Malamed Consulting. She has more than 20 years of experience designing learning and visual solutions for nonprofit organizations, higher education, government, and businesses. She is the author of Visual Language for Designers, the publisher of heelearningcoach.com, and the creator of Instructional Design Guru, a mobile reference app for instructional design. With degrees in art education and instructional design, Malamed energetically pursues ways to improve instructional and information graphics. You can connect with her on Twitter at @elearningcoach.