Marr AI Strategy

Unleash the Power of Artificial Intelligence in Your Business
1. Auflage 2025
ISBN: 978-1-3986-1956-2
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 328 Seiten, Web PDF

Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.

AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing risk and accelerating innovation.

Ideal for C-suite decision makers and business leaders, this guide addresses the strategic and operational realities of AI adoption at scale.

You'll learn how to:

- Align AI with business goals, governance and KPIs

- Anticipate ethical, legal and reputational challenges before they emerge

- Build internal capability, leadership buy-in and technical infrastructure

- Leverage real-world examples from energy, finance, healthcare and more

- Deliver measurable value through scalable, responsible AI integration

Whether you're launching a pilot or scaling enterprise-wide, AI Strategy helps you lead decisively, invest wisely and confidently build and execute a winning and sustainable AI strategy.

Themes include: AI adoption, digital transformation, responsible AI, innovation leadership, enterprise strategy, risk governance

Autoren/Hrsg.

Marr, Bernard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Wissensmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

Chapter - 00: Introduction: The urgent need for AI strategy Section - ONE: Unveiling the power of AI Chapter - 01: AI today: Its evolution and integration, and the dawn of a new digital age; Chapter - 02: The positive and negative impacts of AI: A balanced perspective; Chapter - 03: Why every business is now an AI business: Embracing the inevitable transformation; Section - TWO: Crafting your AI blueprint Chapter - 04: Business alignment: Rethinking strategies for the AI revolution; Chapter - 05: Your use cases: From quick wins to strategic triumphs; Chapter - 06: The need for scalability: Building AI for tomorrow, today; Chapter - 07: Data management: The keystone of AI success; Chapter - 08: Technology stack: Architecting the future; Chapter - 09: Talent and skills development: Cultivating an AI-ready workforce; Chapter - 10: Vendor and partner ecosystems: Leveraging collective expertise; Chapter - 11: Ethical and responsible AI: Guiding principles for trustworthy technology; Chapter - 12: Compliance and security: Fortifying your AI endeavours; Chapter - 13: Sustainability: AI for a greener tomorrow; Chapter - 14: Risk management: Safeguarding your AI journey; Chapter - 15: Delivery and change management: Navigating the AI transformation; Chapter - 16: Measurement and evaluation: Defining success in the AI era; Chapter - 17: Culture and mindset: Cultivating innovation and adaptability; Section - THREE: AI strategy in action - Real-world examples from the front lines Chapter - 18: Real-world AI use cases: Identifying overlaps and overarching themes; Chapter - 19: Real-world examples from business functions; Section - FOUR: Envisioning the future with AI Chapter - 20: Top tips: Key enablers of AI success; Chapter - 21: A look into the future: Beyond the horizon

Über Autor(innen)

Marr, Bernard
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic board advisor, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. He is also a major influencer with a combined following of 5 million people across his social media channels and newsletters and has been ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page.