Passion's Fortune

The Story of Mills & Boon
Erscheinungsjahr 1999
ISBN: 978-0-19-820455-8
Verlag: Oxford University Press

Buch, Englisch, 352 Seiten, Print PDF, Format (B × H): 162 mm x 241 mm, Gewicht: 655 g

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.

Autoren/Hrsg.

McAleer, Joseph

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Film, Video, Foto
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medientheorie, Medienanalyse
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Verlagswesen
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medienphilosophie, Medienethik, Medienrecht

Inhaltsverzeichnis

- Part I. Establishing the Imprint: The History

- Mr Mills and Mr Boon 1908-1913

- The Bubble Nearly Bursts, 1914-1928

- A Boon without Mills, 1929-1945

- Regrouping and Restructuring, 1946-1956

- The Paperback Revolution, 1957-1972

- Part II. Romance and Responsibility: Editorial Policy

- The Thirties: A Genre is Born

- The Forties: Flying the Flag

- The Fifties: Preserving the Legacy

- Women's Magazines: The Outside Editors

- The Sixties: Change and Experimentation

- Afterword: The Global Product and Its Product

- Bibliography

- Index

Über Autor(innen)

Born in Connecticut (US citizen) in November 1961. Did History degree and D Phil at Oxford, then worked for H.J. Heinz Foundation based at Hawthorden Castle in Scotland where he hosted and advised many of the leading fiction writers of the day. Was Professor in History and occasional lecturer at Trinity College in Hartford, Connecticut till 1983. Worked as senior writer and communications manager in a large corporation for six years. Currently Director of Communications, Roman Catholic Diocese of Bridgeport, Connecticut and editor of a monthly newspaper, Fairfield County Catholic (circ. 91,000). Founding partner and editor of website devoted to reading, 'Now Read the Book' (http://www.nowread.com).