Internal Communication Strategy

Design, Develop and Transform your Organizational Communication
1. Auflage 2024
ISBN: 978-1-3986-1464-2
Verlag: Kogan Page

Buch, Englisch, 296 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 670 g

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Autoren/Hrsg.

Miller, Rachel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
• Section - ONE: Writing a strategy;
• • Chapter - 01: An introduction to strategic internal communication;
  • Chapter - 02: The mindset strategic internal communicators need;
  • Chapter - 03: How to gather organizational insights;
  • Chapter - 04: How internal communication happens;
• Section - TWO: Implementing an internal communication strategy;
• • Chapter - 05: Leading organizational communication;
  • Chapter - 06: Evaluation and measuring internal communication;
  • Chapter - 07: Why revision is essential for an IC strategy;
  • Chapter - 08: What happens inside is reflected outside;

Über Autor(innen)

Miller, Rachel
Rachel Miller is an internationally recognised authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. She's a keynote speaker and member of the Company of Communicators. Rachel began her career as a journalist, then spent a decade in-house, before establishing her consulting business, All Things IC, in 2013. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, Rachel was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.

Rachel Miller is an internationally recognized authority on Internal Communication (IC). A former journalist, she has 20 years' experience in IC and advises many of the world's best-known companies through her consulting business, All Things IC. She is a Chartered PR Practitioner and Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a keynote speaker and Candid Comms podcast host. One of the Inspiring Workplaces' top 101 global employee engagement influencers, Rachel was awarded the Chartered Institute of Public Relations' President's Medal in 2020 for distinguished service to PR.