Reshaping Corporate Communication

Innovative Tools and Techniques
1. Auflage 2026
ISBN: 978-1-032-94918-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 220 Seiten, Format (B × H): 156 mm x 234 mm

The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. With an introduction to the evolving landscape of Public Relations (PR) and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication.

The book sets the stage for the exploration of innovative tools and techniques and in subsequent chapters it enlightens the readers on influencer PR strategy in the digital era, emerging trends of artificial intelligence, augmented reality, and virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.

The book would find relevance in the departments of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital Media and Communication Technology. Additionally, it will be useful to professionals in the field of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion. It would also benefit students pursuing courses in Online Media, New Media Technology, Immersive Journalism, OTT and Films.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Mishra, Pallavi

Mukherjee, Tanushri

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1.  New Trends of Influencer PR strategy  2.  Emerging Trends of Artificial Intelligence, Augmented Reality and Virtual Reality as Catalysts of Change in PR Profession  3.  Growing Effectiveness of Content Marketing Strategies in the Digital Era  4. New Trends and Tools of Visual Identity Management  5. Innovative Trends in Corporate Culture and its impact on Employee Satisfaction  6.  New Media Relations Strategy in the Age of Digital PR  7.  Innovative Tools and Strategies of Issue and Crisis Management in the Digital Era  8. New Trends and Practices in Corporate Citizenship and Corporate Philosophy  9. Integrating Celebrity Management in Corporate Communication  10.  Changing Dynamics of Political Public Relations and Lobbying: Corporate Engagement with Legislatures

Über Autor(innen)

Tanushri Mukherjee is a teaching professional with a rich experience of more than two decades and specialised in the domain of Public Relations & Corporate Communication. Has done Ph.D in Public Relations and is UGC NET Qualified. Recipient of many noteworthy awards, most notably the Indian Conventions Women Achievers Award, have featured in the July 2021 edition of IMPACT Magazine, has received the Communication Excellence Honour, Distinguished Associate Professor Award, Educator of the Year Award, Distinguished Teacher for Holistic Development of Students Award, Teaching Excellence Award, Media Innovation Award, Women’s Excellence Award and many more. Has been Session Chair, Guest of Honor & Panelist in various National and International Conferences and has good number of Research Papers published in reputed National and International Journals and also Editorial Board Member and Reviewer of reputed Journals.

Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over fifteen years of experience in journalism, mass communication, and higher education. She currently serves as Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, where she also holds the responsibilities of NSS Program Officer, Chair of the Institution’s Innovation Council (established by the Ministry of Education, Government of India), Editor-in-Chief of the University Newsletter and Magazine, and Media Coordinator for the university’s media team.