Public Relations and Individuality

Fate, Technology and Autonomy
1. Auflage 2020
ISBN: 978-0-367-66677-4
Verlag: Routledge

Buch, Englisch, 152 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 243 g

Reihe: Routledge New Directions in PR & Communication Research

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?

PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Moore, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. PR and individuality; 2. PR and individuality. "Roots and beginnings."; 3. PR, and the inner and exterior lives of individuals.; 4. PR, power and neuroscience; 5. PR’s future: science and the mind; 6. Choice’s infinite variety; 7. Expanding individuality: from human to machine; 8. Machine individuality and M2M PR; 9. PR and the fate of individuality

Über Autor(innen)

Simon Moore is Senior Lecturer at Bentley College, USA where he specializes in public affairs, issues and risk management, crisis planning, developing new business proposals and environmental communication. He has published, presented and consulted in Britain, Canada and the United States and is the author of several books.