The Focus Group Kit

Volumes 1-6
1. Auflage 1997
ISBN: 978-0-7619-0760-2
Verlag: Sage Publications

Buch, Englisch, 692 Seiten, Kit Print, Format (B × H): 184 mm x 269 mm, Gewicht: 1844 g

Reihe: Focus Group Kit

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

Autoren/Hrsg.

Morgan, David L

Krueger, Richard A

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Demographie, Demoskopie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie

Inhaltsverzeichnis

Volume 1. The Focus Group Guidebook - David L. Morgan
Volume 2. Planning Focus Groups - David L. Morgan
Volume 3. Developing Questions For Focus Groups - Richard A. Krueger
Volume 4. Moderating Focus Groups - Richard A. Krueger
Volume 5. Involving Community Members in Focus Groups - Richard A. Krueger & Jean A. King
Volume 6. Analyzing & Reporting Focus Group Results - Richard A. Krueger

Über Autor(innen)

Krueger, Richard A
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Morgan, David L
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.