The Human Architect

Reclaiming the Soul of Marketing in the Age of Artificial Intelligence
Erscheinungsjahr 2026
ISBN: 978-3-032-25133-6
Verlag: Springer

Buch, Englisch, 471 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 853 g

Reihe: Future of Business and Finance

This book offers a clear and insightful guide to the evolving role of AI in modern marketing. Synthesizing extensive research with high-level executive interviews, the author reveals how AI excels at personalization, automation, and data-driven optimization, yet remains constrained by its lack of emotion, intuition, and genuine understanding. Through compelling narrative examples, the text illustrates the transformative potential of AI alongside its ethical and strategic pitfalls, including the amplification of bias and the erosion of brand authenticity. Ultimately, the author argues that AI is not a replacement for human marketers but a catalyst that demands human creativity, empathy, and ethical judgment. This book provides leaders, practitioners, and scholars with a vital framework for harnessing AI responsibly to enhance performance while safeguarding core human values.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Mu, Jifeng

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

Chapter 1: The Silicon Mirror: Agency, Automation, and the Search for Human Essence in the Age of AI.- Chapter 2: The Marketing Paradox: Orchestrating the AI Renaissance without Losing the Consumer’s Soul.- Chapter 3: The Empathy Mirage: Navigating the Divide Between Algorithmic Logic and Human Feeling.- Chapter 4: The Architecture of Awe: Navigating the Gap Between Algorithmic Logic and Human Imagination.- Chapter 5: The Innovation Paradox: Navigating the Golden Cage of Product Personalization.- Chapter 6: Artificial Intelligence Marketing, Consciousness, and Customer Care.- Chapter 7:The Long Game: Mastering the J-Curve of AI-Driven Competitive Advantage.- Chapter 8: The Human Vanguard: Reclaiming Agency in the Age of Algorithmic Deification.- Chapter 9: The Mask and the Mirror: Reclaiming the Human Architect in an Automated Age.

Über Autor(innen)

Jifeng Mu is the Founder of the Microfoundation Institute in Madison, Alabama, USA, and Professor of Marketing at Alabama A&M University, USA.  He has expertise in technology innovation, marketing analytics, and marketing strategy. He has published in various scholarly international journals, including Information Systems Research and The Journal of the Academy of Marketing Science. He has been ranked by entities such as ScholarGPS among the top 0.5% of researchers worldwide in the field.