Reshaping Corporate Communication

Innovative Tools and Techniques
1. Auflage 2026
ISBN: 978-1-032-94919-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 222 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 322 g

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.

The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.

The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Mukherjee, Tanushri

Mishra, Pallavi

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse

Inhaltsverzeichnis

1.  New Trends of Influencer PR strategy  2.  Emerging Trends of Artificial Intelligence, Augmented Reality and Virtual Reality as Catalysts of Change in PR Profession  3.  Growing Effectiveness of Content Marketing Strategies in the Digital Era  4. New Trends and Tools of Visual Identity Management  5. Innovative Trends in Corporate Culture and its impact on Employee Satisfaction  6.  New Media Relations Strategy in the Age of Digital PR  7.  Innovative Tools and Strategies of Issue and Crisis Management in the Digital Era  8. New Trends and Practices in Corporate Citizenship and Corporate Philosophy  9. Integrating Celebrity Management in Corporate Communication  10.  Changing Dynamics of Political Public Relations and Lobbying: Corporate Engagement with Legislatures

Über Autor(innen)

Tanushri Mukherjee is a teaching professional with a rich experience of more than two decades. She specialises in the domains of PR and corporate communication. She completed her PhD in PR and has qualified the University Grants Commission – National Eligibility Test (UGC NET) examination. She has also featured in the July 2021 edition of the IMPACT magazine. She is a recipient of many noteworthy awards, most notably the Indian Conventions Women Achievers Award, the Communication Excellence Honour, the Distinguished Associate Professor Award, the Educator of the Year Award, the Distinguished Teacher for Holistic Development of Students Award, the Teaching Excellence Award, the Media Innovation Award, the Women’s Excellence Award, and many more. Tanushri Mukherjee has served as a session chair, guest of honour, and panellist in various national and international conferences and has published a good number of research papers in reputed national and international journals. She also serves as an editorial board member and reviewer of reputed journals.

Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over 15 years of experience in journalism, mass communication, and higher education. She currently serves as an associate professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, India, where she also serves as the NSS Program Officer, chair of the institution’s Innovation Council (established by the Ministry of Education, Government of India), editor-in-chief of the university newsletter and magazine, and media coordinator for the university’s media team.