Introduction to Business Analytics

Erscheinungsjahr 2018
ISBN: 978-1-949443-27-1
Verlag: Business Expert Press

Buch, Englisch, 180 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 273 g

Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is intended to present key concepts related to quantitative analysis in business. It is targeted to business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.

Autoren/Hrsg.

Nabavi, Majid

Olson, David L.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Über Autor(innen)

Majid Nabavi has published in Quality Management Journal and presented research in regional and national conferences. His teaching areas include operations management, management science, database systems, and business analytics.