Nardi Doing Survey Research

A Guide to Quantitative Methods
4. Auflage 2018
ISBN: 978-1-351-69724-8
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten

Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read; to distinguish opinions from scientific facts; and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations?

Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives.

Doing Survey Research is intended for students who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares students to conduct their own survey research and write up the results, as well as read and interpret other people's research. It introduces survey design with data analysis and interpretation.

And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings.

Essential new updates to this edition include coverage of Big Data, Meta-Data Analysis, and A/B testing methodology—methods used by big corporations like Netflix and Amazon.

Autoren/Hrsg.

Nardi, Peter M.

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Preface to the Fourth Edition

CHAPTER ONE Why We Do Research

CHAPTER TWO Finding Ideas to Research

CHAPTER THREE Designing Research: Concepts, Hypotheses, and Measurement

CHAPTER FOUR Developing a Questionnaire

CHAPTER FIVE Sampling

CHAPTER SIX Presenting Data: Descriptive Statistics

CHAPTER SEVEN Analyzing Data: Bivariate Relationships

CHAPTER EIGHT Analyzing Data: Comparing Means

CHAPTER NINE Analyzing Data: Multiple Variables

CHAPTER TEN Presenting Results, Making Conclusions, and Writing Reports

Appendix

References

Index

Über Autor(innen)

Peter M. Nardi is Professor Emeritus of Sociology at Pitzer College, a member of the Claremont Colleges, former President of the Pacific Sociological Association, and author of Critical Thinking: Tools for Evaluating Research.