Fighting for Farmed Animals

Campaigning on the Shoulders of Giants
1. Auflage 2026
ISBN: 978-1-041-07200-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 208 Seiten, Format (B × H): 174 mm x 246 mm

This book brings together first-hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate eco-system built around many complimentary theories of change but, while the day-to-day approaches differ, the relentless drive to advocate on behalf of animals who cannot stand up for themselves is a unifying flame.

Each story in this book is from an individual who pushed through hardship and challenge, accepted their position as the underdog, and continued to fight anyway. The book shows that, despite being up against a powerful industry whose marketing and lobbying budgets vastly out scale their entire global funding, animal advocates have the power to bring down these giants and their cruel practices.

Acting as a training tool and source of global inspiration, this insightful collection is an energizing and informative reference for those working in animal advocacy, as well as those wanting to join the field. It also offers a fascinating insider account for animal lovers interested in learning about different avenues to support those most in need.

All profits from the sale of this book go to Dzivnieku briviba in Latvia, in support of their mission to end animal suffering in industrial animal husbandry.

Zielgruppe

General, Postgraduate, and Professional Reference

Autoren/Hrsg.

Odene, Amy

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Kultur Nichtregierungsorganisation (NGOs)
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Geowissenschaften Umweltwissenschaften Tier- und Umweltschutz
• Geowissenschaften Umweltwissenschaften Umweltpolitik, Umweltprotokoll
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Geowissenschaften Umweltwissenschaften Umweltschutz, Umwelterhaltung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Naturwissenschaften Biowissenschaften Biowissenschaften Biowissenschaften, Biologie: Sachbuch, Naturführer
• Geowissenschaften Umweltwissenschaften Umweltwissenschaften
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Primärer Sektor Agrarökonomie, Ernährungswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Umwelt- und Gesundheitspolitik

Inhaltsverzeichnis

Preface. The Beginning. Chapter 1 - From Barns to Boardrooms. Chapter 2 - Daring To Confront Power: The Origins Of Sinergia Animal. Chapter 3 - Frustration Into Action: Building Change For Animals. Chapter 4 - Inverted Reflections in The Lake: Movements Go With Changes. Chapter 5 - Stay On The Path: The Key To Lasting Activism. The Power Of The Underdog. Chapter 6 - The Lens Of Resistance: The 45-Second Video That Shook The World. Chapter 7 - The Case Of The N°1 Egg Producer In France. Chapter 8 - From A Megaphone To A Movement. Chapter 9 - Breaking The Death Taboo: An Unpleasant But Pragmatic Intervention. Chapter 10 - The Canadian Powerplay: How Industry Backlash Became My Strategic Compass. The Monumental Wins. Chapter 11 - A Few Years To Make Austria Cage-Free. Chapter 12 - Inside Prop 12 And The Decades-Long Battle Against Factory Farming. Chapter 13 - Driving exploding broiler chickens out of Dutch supermarkets. Chapter 14 - When Animals Win – Without Legislation. Chapter 15 - Disrupting The ‘Necessary Evil’: How We Ended Beak Searing In Germany. The Strategies. Chapter 16 - When Compassion Meets Commerce. Chapter 17 - The Good, The Bad And The Fair Cop. Chapter 18 - In the Land of 'Ringi' and 'COMMITMENT': Realizing Cage-Free within Japan's Unique Context. Chapter 19 - Contextualizing Corporate Animal Welfare In Africa: Experiences From Ghana. Chapter 20 - Building a Unified Grassroots Movement for Pressure Campaigns. Chapter 21 - Show No Fear, Show No Guilt: Applying POW Wisdom to Activism. The Individuals. Chapter 22 - Activism, Resistance, And Systemic Change In Latin America. Chapter 23 - Failure Is Not An Option. Chapter 24 - The Power Of Collaboration. Chapter 25 - The Question That Stayed With Me.

Über Autor(innen)

Amy Odene has worked in the non-profit sector for over 15 years and specifically within animal advocacy for nearly a decade. Amy has spent the majority of her time in the animal welfare field capacity building through co-founding a research organisation - Animal Ask, a marketing agency - User-Friendly and now sits as co-founder and Managing Director of Campaigns Lab where Amy uses her experience to train advocates in effective campaign strategy.

Amy has previously worked as Campaigns Manager for ProVeg UK, Global Corporate Relations at The Humane League and co-hosted the animal advocacy podcast, How I Learned to Love Shrimp until her exit in 2025. Amy is a board member of Animal Charity Evaluators (ACE) and on the advisory board for the Vegan and Animal Rights Conference in the UK.