Fighting for Farmed Animals

Campaigning on the Shoulders of Giants
1. Auflage 2026
ISBN: 978-1-041-07204-1
Verlag: CRC Press

Buch, Englisch, 216 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 503 g

This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate on behalf of animals who cannot stand up for themselves is a unifying flame.

Each story in this book is from an individual who pushed through hardship and challenge, accepted their position as the underdog, and continued to fight anyway. Fighting for Farmed Animals: Campaigning on the Shoulders of Giants shows that, despite being up against a powerful industry whose marketing and lobbying budgets vastly out scale their entire global funding, animal advocates have the power to bring down these giants and their cruel practices.

Acting as a training tool and source of global inspiration, this insightful collection is an energising and informative reference for those working in animal advocacy, as well as those wanting to join the field. It also offers a fascinating insider account for animal lovers interested in learning about different avenues to support those most in need.

8% of the money received from sales of this book is paid to the organisation Dzivnieku briviba in Latvia. Founded in 2012, Dzivnieku briviba's mission is to end animal suffering in industrial animal husbandry. They work to bring about long-term social change for the benefit of animals, providing the media, state institutions, legislators and other stakeholders with reliable information on animal protection issues.

Zielgruppe

General, Postgraduate, and Professional Reference

Autoren/Hrsg.

Odene, Amy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Umwelt- und Gesundheitspolitik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Primärer Sektor Agrarökonomie, Ernährungswirtschaft
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Geowissenschaften Umweltwissenschaften Umweltpolitik, Umweltprotokoll
• Geowissenschaften Umweltwissenschaften Umweltwissenschaften
• Geowissenschaften Umweltwissenschaften Umweltschutz, Umwelterhaltung
• Geowissenschaften Umweltwissenschaften Tier- und Umweltschutz
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Naturwissenschaften Biowissenschaften Biowissenschaften Biowissenschaften, Biologie: Sachbuch, Naturführer
• Sozialwissenschaften Politikwissenschaft Politische Kultur Nichtregierungsorganisation (NGOs)

Inhaltsverzeichnis

About the Editor. List of Contributors. Foreword. Preface. PART ONE THE BEGINNING. 1 How Unlikely Allies Are Driving Change. 2 Daring to Confront Power: The Origins of Sinergia Animal.

3 Frustration into Action: Building Change for Animals. 4 Inverted Reflection in the Lake: Movements Go with Changes. 5 Stay on the Path: The Key to Lasting Activism. PART TWO THE POWER OF THE UNDERDOG. 6 The Lens of Resistance: The 45-Second Video that Shook the World. 7 The Case of the No. 1 Egg Producer in France. 8 From a Megaphone to a Movement. 9 Breaking the Death Taboo: An Unpleasant but Pragmatic Intervention. 10 The Canadian Powerplay: How Industry Backlash Became My Strategic Compass. PART THREE THE MONUMENTAL WINS. 11 A Few Years to Make Austria Cage-Free. 12 Inside Prop 12 and the Decades-Long Battle against Factory Farming. 13 Driving Exploding Broiler Chickens out of Dutch Supermarkets. 14 When Animals Win—without Legislation. 15 Disrupting the “Necessary Evil”: How We Ended Beak Searing in Germany. PART FOUR THE STRATEGIES. 16 When Compassion Meets Commerce. 17 The Good, the Bad, and the Fair Cop. 18 In the Land of “Ringi” and “COMMITMENT”: Realising Cage-Free within Japan’s Unique Context. 19 Contextualising Corporate Animal Welfare in Africa: Experiences from Ghana. 20 Building a Unified Grassroots Movement for Pressure Campaigns. 21 Show No Fear, Show No Guilt: Applying POW Wisdom to Activism. PART FIVE THE INDIVIDUALS. 22 Activism, Resistance, and Systemic Change in Latin America. 23 Failure Is Not an Option. 24 The Power of Collaboration. 25 The Question that Stayed with Me. Index.

Über Autor(innen)

Amy has worked in the non-profit sector for over 15 years and specifically within animal advocacy for nearly a decade. Amy has spent the majority of her time in the animal welfare field capacity building through co-founding a research organisation, Animal Ask, and a marketing agency, User-Friendly, and now sits as Co-Founder and Managing Director of Campaigns Lab where Amy uses her experience to train advocates in effective campaign strategy.

Amy has previously worked as Campaigns Manager for ProVeg UK, Global Corporate Relations at The Humane League and co-hosted the animal advocacy podcast, How I Learned to Love Shrimp until her exit in 2025. Amy is a board member of Animal Charity Evaluators (ACE) and on the advisory board for the Vegan and Animal Rights Conference in the UK.