Using AI In The Public Relations Classroom

A Practical Guide
Erscheinungsjahr 2027
ISBN: 978-3-032-25932-5
Verlag: Palgrave Macmillan

Buch, Englisch, 133 Seiten, Format (B × H): 148 mm x 210 mm

Reihe: Palgrave Practical Guides in Communication

This book is a resource that public relations instructors can use to incorporate artificial intelligence (AI) use into their classes. As public relations professors strive to not only teach the foundations of public relations but help students apply what they learn to actual work in their field, this book contains many exercises and examples of teaching ideas. Every chapter has a focus on a topic that students must learn and understand about working in public relations, and every chapter includes ideas for professors on leading class discussions, creating in-class work and homework, and, finally, incorporating the ever-growing AI use into the classroom. 

Zielgruppe

Graduate

Autoren/Hrsg.

Palmer, Colleen

Kemp, Kalah

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Chapter 1: Pedagogy, Artificial Intelligence, and Teaching Public Relations.- Chapter 2: Understanding PublicRelations.- Chapter 3:  The Ethics of AI.- Chapter 4: Learning from the History of PR.- Chapter 5: Theory Grounded PR.- Chapter 6: Research and PR.- Chapter 7: Media Relations.- Chapter 8: Community Relations.- Chapter 9: Corporate Social Responsibility and Global PR.- Chapter 10: Integrated Marketing Communication.- Chapter 11: Crisis Communication.- 12: Culminating Projects.

Über Autor(innen)

Dr. Colleen Palmer is an Associate Professor at Carthage College in Kenosha, WI; Dr. Kallah Kemp is an Associate Professor at the College of the Ozarks in Point Lookout, MO. The authors teach classes on public relations and social media and have presented papers at several conferences over the past four years. Their work in creating new teaching ideas has captured the attention of many professors across the country, and their new approach to incorporating AI into learning about public relations has received support and enthusiasm. Together they have developed teaching methods, ideas, and exercises that challenge students to not only learn about the field of public relations, but to apply their learning to real-life scenarios and to incorporate upcoming technologies and advances in the field.