Visitor Attraction Management

Contemporary Approaches in the Global Tourism Industry
1. Auflage 2026
ISBN: 978-1-3986-2837-3
Verlag: Kogan Page Ltd

Buch, Englisch, 336 Seiten, Format (B × H): 170 mm x 240 mm

A practical introduction to designing and managing contemporary visitor attractions.

Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector.

The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness.

This textbook includes:

- Clear explanations of different types of visitor attractions and experience design principles
- Coverage of attraction operations, service quality and risk management
- Branding and promotion strategies for marketing attractions and experiences
- Discussion of emerging technologies and entrepreneurial innovation
- In-text learning features, including learning outcomes, scenario planning activities, research tasks and critical debate questions

With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Autoren/Hrsg.

Payne, Amanda

Southall, Carol

Hitchen, Frances-Marie

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Sozialwissenschaften Sport | Tourismus | Freizeit Freizeit & Lifestyle: Allgemeines

Inhaltsverzeichnis

Chapter - 01: The World of Visitor Attractions; Chapter - 02: Crafting Unforgettable Visitor Experiences; Chapter - 03: Attractions Without Borders: A Global Perspective; Chapter - 04: Behind the Scenes: Managing and Operating Attractions; Chapter - 05: Selling the Experience; Chapter - 06: Sustainable Journeys, Ethics and Responsibilities of Attractions; Chapter - 07: Technology Shaping Tomorrow's Attractions; Chapter - 08: Entrepreneurship in the Experience Economy; Chapter - 09: Shaping Spaces in Attractions: Policy, Planning and Governance; Chapter - 10: Looking Ahead: Innovations, Challenges and Critical Reflections

Über Autor(innen)

Carol Southall is Head of Department for Business at the University of Staffordshire, UK. She teaches in Tourism Management, Event Management and FdA Visitor Attraction and Resort Management.

Amanda Payne is Undergraduate Business Course Director and Senior Lecturer in Business at the University of Staffordshire, UK.

Frances-Marie Hitchen is Lecturer in Business at the University of Staffordshire, UK, and is Deputy Course Leader for Visitor Attraction and Resort Management and Business Management with Tourism / Events.