Buch, Englisch, 440 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 880 g
Understanding Consumers in a Digital Landscape
Buch, Englisch, 440 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 880 g
ISBN: 978-1-3986-1861-9
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 01: Understanding consumer behaviour in the digital age;
- Chapter - 02: The new era of consumer needs and motivations;
- Chapter - 03: Psychological and social dynamics in consumer behaviour;
- Chapter - 04: The science of digital learning and memory;
- Chapter - 05: Building brand loyalty in the digital age;
- Chapter - 06: The consumer decision making process;
- Chapter - 07: Advancing consumer experiences in the digital world;
- Chapter - 08: The power of online communities and social influence;
- Chapter - 09: Ethical considerations in the consumer landscape;
- Chapter - 10: The future of consumer behaviour in the digital era