Buch, Englisch, 208 Seiten, Format (B × H): 144 mm x 219 mm, Gewicht: 243 g
Transforming Your Company's Culture Through Intellectual Property Strategy
Buch, Englisch, 208 Seiten, Format (B × H): 144 mm x 219 mm, Gewicht: 243 g
ISBN: 978-0-470-91821-0
Verlag: Wiley
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"
Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.
* Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
* Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
* Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction
There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
About the Authors.
Acknowledgments.
Introduction.
Chapter 1 The Collaboration Imperative.
Chapter 2 Like Cortez Burning His Ships.
Chapter 3 Money Isn't Money Anymore.
Chapter 4 A Very Secret Mission.
Chapter 5 Leadership Starts at the Top.
Chapter 6 The Road Ahead (with Apologies to Bill Gates).
Index.
