Roussos Ubiquitous and Pervasive Commerce

New Frontiers for Electronic Business
1. Auflage 2006
ISBN: 978-1-84628-321-5
Verlag: Springer-Verlag
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 194 Seiten

At the core of this book is the interplay between technological and business innovation and social practice. Although the bene?ts of 50 years of rapid advances in digital telecommunications and computing technology have not bene?ted everyone equally, they have nevertheless transformed almost every aspectofthewaywelive.Oneareawheretechnologyhashada clearimpactis in the way we conduct business. The rate of change that brings about mod- nity has been considerably strengthened by technological advances applied to product manufacturing, distribution, ?nancing, and management, which arguably form the substrate for globalization and consumerism. It is thus no surprise that businesses closely monitor advances in techn- ogy and invest considerable resources in exploring possible new applications and market opportunities. Yet, consumers’ acceptance of new ways of buying and selling depends as much on business and technology as on our society’s culture and the culture of the material environment that de?nes our values, sensibilities, and thus our commitments. Moreover, the rate of technological innovation is such that to the c- sumer, technology implementation is fully opaque.Nonetheless, opportunities to carry out commerce in novel ways also introduce risk to established - cial structures, conventions, and institutions. In modernity, risk management is one of the core functions of society and to be successful in this, societies depend on their trust of experts. Experts take risks on behalf of society and are responsible for evaluating the full extent of a particular set of hazards including those associated with a particular technology.

Autoren/Hrsg.

Roussos, George

Inhaltsverzeichnis

1;Preface;7
2;Acknowledgements;9
3;Contents;11
4;Contributors;13
5;1 Ubiquitous Computing for Electronic Business;15
5.1;1.1 Ubiquitous Computing and Networked Business;15
5.2;1.2 Ubiquitous Commerce Technologies;17
5.3;1.3 Ubiquitous Commerce Case Studies;21
5.4;1.4 Ubiquitous Commerce and Business Innovation;23
5.5;1.5 Ubiquitous Commerce and Society;24
5.6;1.6 New Frontiers for Electronic Business;25
5.7;References;25
6;Part I Technology;28
6.1;2 Supply Chain Management Standards in Ubiquitous Commerce;29
6.1.1;2.1 Introduction;29
6.1.2;2.2 Unique Identifiers in Supply Chain Management;30
6.1.3;2.3 The EAN.UCC System;35
6.1.4;2.4 The Role of Standardization for Ubiquitous Commerce;43
6.1.5;2.5 Summary;44
6.1.6;References;44
6.2;3 Optimizing Business Processes by Automatic Data Acquisition: RFID Technology and Beyond;47
6.2.1;3.1 Introduction;47
6.2.2;3.2 Enterprise Software for Supply Chain Management;49
6.2.3;3.3 Auto-ID System Requirements;52
6.2.4;3.4 System Overview;53
6.2.5;3.5 Case Studies;57
6.2.6;3.6 Open Issues;62
6.2.7;3.7 Summary;64
6.2.8;References;64
6.3;4 RFID in Movable Asset Management;67
6.3.1;4.1 Introduction;67
6.3.2;4.2 RFID-Enhanced Asset Management;68
6.3.3;4.3 Case Studies on Smart Asset Management Solutions;71
6.3.4;4.4 Critical Success Factors for RFID Adoption;78
6.3.5;4.5 Recommendations for a Pathway to RFID Adoption;81
6.3.6;4.6 Conclusions;83
6.3.7;References;84
7;Part II Business;87
7.1;5 Ubiquitous Services: Extending Customer Relationship Management;89
7.1.1;5.1 Ubiquitous Devices as a Service Channel;89
7.1.2;5.2 Ubiquitous Devices as Sensors;90
7.1.3;5.3 Ubiquitous Devices as Effectors;91
7.1.4;5.4 Web Services as a Common Language;92
7.1.5;5.5 Re-thinking Business Functions;93
7.1.6;5.6 Re-thinking Business Location;94
7.1.7;5.7 Smart Appliances and Intelligent Agents;96
7.1.8;5.8 Microservices on Tap;100
7.1.9;5.9 Camera Phones — the New Element of Ubiquitous Services Infrastructure;102
7.1.10;5.10 Conclusions;104
7.1.11;References;105
7.2;6 The Business Value of Ubiquitous Computing Technologies;107
7.2.1;6.1 Introduction;107
7.2.2;6.2 Ubiquitous Computing: Integration of the Real and the Virtual Worlds;108
7.2.3;6.3 Identifying Value-Creating Ubiquitous Computing Applications;113
7.2.4;6.4 Overcoming the Challenges: RFID in the Retail Industry;118
7.2.5;6.5 Conclusions;123
7.2.6;References;125
7.3;7 Ubiquitous Computing, Customer Tracking, and Price Discrimination;129
7.3.1;7.1 Introduction;129
7.3.2;7.2 Ubiquitous Computing and Commerce;131
7.3.3;7.3 Tracking and Price Discrimination;133
7.3.4;7.4 Interactive Marketing and Optimal Profit;134
7.3.5;7.5 Implications;143
7.3.6;References;144
7.4;8 The Design of Pervasive Retail Experiences;147
7.4.1;8.1 Consumerism and Technological Change;147
7.4.2;8.2 Creating Consumer Value;148
7.4.3;8.3 The New Consumer;150
7.4.4;8.4 Revisiting the Retail Experience;151
7.4.5;8.5 Pervasive Retail Application Scenarios;152
7.4.6;8.6 A Case Study in Pervasive Retail;154
7.4.7;8.7 Discussion and Conclusions;164
7.4.8;References;166
8;Part III Society;169
8.1;9 Legal Challenges to Ubiquitous Commerce;171
8.1.1;9.1 Introduction;171
8.1.2;9.2 Ubiquitous Commerce Technologies;172
8.1.3;9.3 Legal Challenges;173
8.1.4;9.4 Application Scenarios;176
8.1.5;9.5 Conclusions;178
8.1.6;References;179
8.2;10 Thoughts on Retail System Design to Support Polimorphic Actions Among Clerks: That’ll Be $ 20 — But if You Buy Two, I’ll Knock off 10%;181
8.2.1;10.1 Opening;181
8.2.2;10.2 Back Stories;182
8.2.3;10.3 Agency;185
8.2.4;10.4 Technology Examples;187
8.2.5;10.5 Summary;189
8.2.6;References;189
8.3;11 Privacy Protection and RFID;191
8.3.1;11.1 The RFID Prox Card;191
8.3.2;11.2 RFID: Promise and Threat;193
8.3.3;11.3 But What Is RFID, Really?;195
8.3.4;11.4 The 21st Century Bar Code?;197
8.3.5;11.5 Privacy Issues;199
8.3.6;11.6 Conclusion;202
8.3.7;References;202
9;A The Code of Fair Information Practices;203
10;B The ISTAG Maria Scenario;205
11;Index;207