Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
ISBN: 978-0-7494-7979-4
Verlag: Kogan Page
The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
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Weitere Infos & Material
Section - ONE: Mobile Marketing in Perspective; Chapter - 01: Introduction; Chapter - 02: Understanding the User Journey; Chapter - 03: Technology Change and Adoption; Chapter - 04: Disruption and Integration; Chapter - 05: Devices, Platforms and Technology; Chapter - 06: The Future of Mobile Marketing; Section - TWO: The Tactical Toolkit; Chapter - 07: Introduction; Chapter - 08: Mobile Sites and Responsive Design; Chapter - 09: Mobile and E-mail; Chapter - 10: How to Build an App; Chapter - 11: Social Media and Mobile; Chapter - 12: Mobile Search; Chapter - 13: Mobile Advertising; Chapter - 14: Augmented Reality (AR) and Virtual Reality (VR); Chapter - 15: Quick Response (QR) Codes; Chapter - 16: Location-based Devices and Beacons; Chapter - 17: Near Field Communication (NFC) and Mobile Payments; Chapter - 18: Instant Messenger (IM) Apps and Short Messaging Service (SMS); Chapter - 19: Mobile Analytics; Section - THREE: Mobile Marketing Checklists; Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions