Youth and Media

1. Auflage 2013
ISBN: 978-1-84860-092-8
Verlag: SAGE Publications Ltd

Buch, Englisch, 232 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 409 g

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.

Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.

Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

Autoren/Hrsg.

Ruddock, Andy

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Altersgruppen Kinder- und Jugendsoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Why Youth Media?
Understanding Media Content: Social and Cultural Approaches to Media Effects
Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History
Understanding Global Media Industries: China, Reality Television and Media Governance
Understanding Media Users: Girls. Mobile Phones and Identities
Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality
Understanding Advertising and Marketing: Students and Alcohol
Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy
Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence
Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education
Epilogue: Doing Youth and Media

Über Autor(innen)

Ruddock, Andy
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Andy Ruddock:

My academic interests broadly centre on media audiences; although today, it isn’t possible to think about audiences without also considering media technologies, industries and content. Nonetheless, ‘audience’ remains an engaging concept that combines my training in history, mass communications and cultural studies. I have taught and researched at universities in the US, UK, New Zealand, Australia, Korea and China. I write about the politics of popular culture, with an emphasis on how people practice social power by using media. I have published on topics such as online football fans, political celebrity, reality television, youth, binge drinking and the meaning and impact of media violence. I’m still actively researching all of these areas. I’m interested in the convergence of qualitative and quantitative media analysis techniques. On this theme, I have argued that there are many theoretical and methodological parallels between cultivation analysis and cultural studies (particularly in studies of media rituals). I am involved in several writing projects with international partners that investigate the compatibility of these fields. I welcome postgraduate inquiries on any projects with an audience aspect.