Consumer Buying Behaviour

A Modelling Approach
1. Auflage 2021
ISBN: 978-81-322-3734-1
Verlag: Springer

Buch, Englisch, Format (B × H): 155 mm x 235 mm

Reihe: India Studies in Business and Economics

Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ‘when’ and ‘how much to purchase’. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.

Autoren/Hrsg.

Samar Ali, Sadia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Basic Concepts.- Beta- Binomial Purchase Incidence Model.- A Bayesian Approach to Purchase Incidence Model.- A New Approach to Purchase Incidence Model.- Consumer Response to Promotional Scheme: An Analytical Approach.- Retailer Satisfaction Index of Health Drink Sector: An Indian Case.

Über Autor(innen)

Dr. Sadia Samar Ali is an Associate Professor and Area Chair in the field of ‘Operations and Supply Chain’ at the New Delhi Institute of Management, New Delhi, India. An Alumnus of the prestigious Aligarh Muslim University, Aligarh, India, she holds a doctorate in Operations Research and has 17 years of academic teaching experience. Dr. Ali specializes in research on purchase-incidence models; Bayesian analysis; multi-criteria decision-making; reliability function; supply chain management; logistics management; and research evaluation in management.

Dr. Ali’s work focuses on bridging the gap between academia and industry in the development of India’s young future managers by exposing them to

She has published more than 40 papers listed in ISI, SCOPUS and SCIRUS and more than 15 refereed papers, which have appeared in leading European, American, Indian and South-Asian journals. She has presented papers at various international and national conferences, and has organized and chaired technical sessions at international conferences in Poland, Scotland, Spain, Italy, the USA and India.

Dr. Ali serves as an editor or reviewer for several internationally prominent journals, including the JOSCM, IJRPM and IJOPM. She is an active member of several professional societies, e.g. APICS, POMS, SOM, ACLM and IIMM, and is the author of the books “Models of Consumer Buying Behavior” and “Future Trend of Supply Chain Practices in Cement Industry”. She is associated with the EURO and IFORS groups as part of the working team promoting ‘Sustainable and Optimization practices’ and ‘Humanitarian Supply Chain’ practices of developing countries’ and is a founding Member of the Group on Methodology of Societal Complexity (MSC) for Indian Chapter.