Marketing Hope

Get-Rich-Quick Schemes in Siberia
1. Auflage 2019
ISBN: 978-1-78920-012-6
Verlag: Berghahn Books

Buch, Englisch, 186 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 429 g

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

Autoren/Hrsg.

Schiffauer, Leonie

Fachgebiete

• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Materielle Kultur, Wirtschaftsethnologie

Inhaltsverzeichnis

List of Illustrations

Acknowledgements

Notes on Transliteration

Introduction

Chapter 1. Capitalism in Aga

Chapter 2. American Dream or Pyramid Scheme?

Chapter 3. Spiritual Capitalism

Chapter 4. Pyramids of Intimacy

Chapter 5. Pyramids and their Products

Chapter 6. Power in the Pyramids

Chapter 7. Multilevel Marketing, Pyramid Schemes and Capitalism

List of References

Index

Über Autor(innen)

Schiffauer, Leonie
Leonie Schiffauer works as Senior Advisor at the Centre for International Dialogue and Cooperation of the Rosa-Luxemburg-Stiftung. She holds a Ph.D. in social anthropology from the University of Cambridge.