Schmitt Social Innovation for Business Success

Shared Value in the Apparel Industry
2014
ISBN: 978-3-658-05461-8
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 99 Seiten, eBook

Reihe: BestMasters

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Zielgruppe

Research

Autoren/Hrsg.

Schmitt, Julia

Inhaltsverzeichnis

Diffusion of Social
Innovation.- Understanding Shared
Value.- Success Factors and
Obstacles.- Discussion of the Findings on Social Innovation.

Über Autor(innen)

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.