Schwägermann / Mayer / Ding Handbook Event Market China

1. Auflage 2015
ISBN: 978-3-11-036677-8
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Deutsch, Chinesisch, Englisch, 432 Seiten

China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry.

This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends.

The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Zielgruppe

Students and Professors of Business Economics with focus on Tourism and Event Management

Autoren/Hrsg.

Schwägermann, Helmut

Mayer, Peter

Ding, Yi

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Eventmanagement

Inhaltsverzeichnis

1. Editorial
2. Greetings/Forwards

3. Intercultural Aspects and Learning in the Event Market
4. China`s Event Industry: Management- and International Aspects
5. Sustainabilty in the Chinese Event Industry

6. Service Suppliers in China`s Event Industry

Glossary Event Market English/Chinese

Über Autor(innen)

Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; YiDing, Shanghai University of International Business and Economics

Helmut Schwägermann, Peter Mayer, Hochschule Osnabrück; YiDing, Shanghai University of International Business and Economics