Buch, Englisch, 284 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 465 g
Cultivation Theory and Research
Buch, Englisch, 284 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 465 g
ISBN: 978-0-521-58755-6
Verlag: Cambridge University Press
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk
- Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medienphilosophie, Medienethik, Medienrecht
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medientheorie, Medienanalyse
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Film, Video, Foto
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
Weitere Infos & Material
Foreword; 1. Origins; 2. Methods of cultivation: assumptions and rationale; 3. Methods of cultivation and early empirical work; 4. Criticisms; 5. Advancements in cultivation research; 6. The bigger picture; 7. Mediation, mainstreaming; 8. How does cultivation 'work', anyway?; 9. Cultivation and the new media; 10. Test pattern; Methodological appendix; References; Index.
